ITZY 'GOLD' (2024)

ITZY 'GOLD' (2024)

ITZY New Album 'GOLD' Breakdown: Tracks, Concept, and What Fans Are Saying

The itzy new album "GOLD" marks a significant milestone for the South Korean girl group as it represents their first release as a complete quintet following member Lia's return. Released on October 15, 2024, this ninth extended play features 11 tracks, including dual title tracks "GOLD" and "Imaginary Friend," alongside five re-recorded songs from their previous album. What's more, Lia resumed her group activities on July 8, 2024, making this ITZY comeback particularly meaningful for fans. The album showcases the group's versatility through its "our world is still different" motif, blending fresh itzy songs with reimagined tracks that highlight their evolved sound as a five-member unit.

ITZY 'GOLD' (2024)
ITZY 'GOLD' (2024)

ITZY's GOLD Album: Release Details and Lia's Comeback

Album Release Information

ITZY dropped their ninth extended play on October 15, 2024, through JYP Entertainment and Republic Records. The album arrived in multiple physical formats, with 11 different versions available for collectors: three Standard editions (Light Gold, Deep Gold, and Rose Gold), a Phone Box version, five individual digipack versions for each member, and two Platform_Nemo versions. JYP Entertainment confirmed the comeback plans on September 4, 2024, with the official album title and release date announced on September 13. The promotional rollout included a concept trailer on September 30, followed by preview videos for all six new tracks on October 7, accompanied by instrumental snippets. Music video teasers for the title track "GOLD" appeared on October 9 and 11.

Lia's Return After Health Hiatus

Lia stepped away from group activities in September 2023 after being diagnosed with extreme tension and anxiety. The hiatus lasted nearly 10 months, during which ITZY performed as a quartet throughout their Born to Be album promotions and world tour. On July 8, 2024, JYP Entertainment announced Lia's return, stating her symptoms had significantly improved through treatment and rest. The company confirmed she would resume activities starting with this album after careful discussions with the member.

What's New in This Release

This marks ITZY's first double title track release since their debut. Beyond the two lead singles, the album features a collaboration with Stray Kids member Changbin on "VAY," who served as both featured artist and co-writer. The final five tracks are re-recorded versions of songs from Born to Be, now completed with all five members' voices.

ITZY 'GOLD' (2024)
ITZY 'GOLD' (2024)

Complete Track-by-Track Breakdown

GOLD (Title Track)

Opening with explosive energy, this pop-rock track runs 3:07 and features electric guitar alongside EDM and hip-hop beats. Producers Ryan S. Jhun and Dem Jointz crafted the confident anthem, where synchronized chants promise "day and night we beaming, blazing just like that".

Imaginary Friend (Title Track)

Contrasting sharply, this 3:22 synth-pop track blends soft rock elements with introspective lyrics about loneliness and self-discovery. The ethereal production features vintage pop guitars and band percussion, with heavily reverbed vocals creating a dreamlike soundscape. Ryan S. Jhun produced alongside James Daniel Lewis.

Bad Girls R Us

Running 3:02, this track surprises with country pop and jazz elements rather than heavy instrumentals. The minimal production approach emphasizes cool confidence over aggression, with Jason Suwito handling composition.

Supernatural

Chaeryeong describes this 3:08 track as having "mysterious and dreamy vibes". The ethereal melodies create a subdued atmosphere, produced by The Wavys.

FIVE

This 3:21 Miami Bass-influenced track celebrates the group's bond. Yeji explained it expresses their journey "from first meeting to the present", with lyrics emphasizing "nothing is better than five".

VAY (Feat. CHANGBIN)

Changbin wrote lyrics and co-produced this 2:41 hip-hop track featuring heavy bass and synth sounds. The title combines "Way" and "V" (half of "W"), symbolizing determination despite having "not even reached half of our path yet".

Final Versions: Born to Be Tracks

The album concludes with five re-recorded tracks: "Born to Be," "Untouchable," "Mr. Vampire," "Dynamite," and "Escalator", now featuring Lia's vocals and marked as "Final versions".

ITZY 'GOLD' (2024)
ITZY 'GOLD' (2024)

The Concept Behind GOLD: 'Our World is Still Different'

Visual Concept and Styling

Running 33 minutes and 56 seconds, the album centers on the motif "our world is still different". Yuna explained the group created this release "with the determination to properly show our colors". The photoshoot divided into three themes: 'we are still different', 'we are still the same', and 'our world is still different', reinforcing that ITZY remains the 'Dalla Dalla' girls while bringing original flavors.

Yeji described expressing the gold concept through clothes that reflect light, capturing a hip mood in both bright and darker colors. For that reason, styling differed dramatically between performances. Lia noted the sporty, bright-energy looks for "GOLD" stages contrasted with simpler, calmer tones for "Imaginary Friend".

Music Production and Collaborators

ITZY collaborated with producers Ryan S. Jhun and Dem Jointz, alongside lyricists Jo Yoon-kyung and Bang Hye-hyun in producing the record. Ryujin shared that challenging new genres proved both fun and difficult, with each recording focused on showcasing fresh images and vocal textures.

Double Title Track Approach

Leader Yeji explained the strategy: "Since ITZY is all about showing different sides, we thought it would be nice to include them all". The members couldn't choose between the hard-hitting energy of "GOLD" and the melodic sweetness of "Imaginary Friend," particularly since the latter represented uncharted territory for the group.

ITZY 'GOLD' (2024)
ITZY 'GOLD' (2024)

Fan Reactions and Album Performance

What Fans Are Saying About the Comeback

Reception split dramatically between Korean and international audiences. Despite high expectations from teasers, Korean netizens expressed disappointment with the title track. Comments reflected confusion about the song's structure: "I was waiting, wondering when the chorus would come in, but more than two minutes had passed". Another netizen questioned, "Can't they do a song that's more refreshing and exciting? The visuals are so good, but this song is just really not it".

Conversely, international fans praised the b-sides extensively. Many found tracks like "Bad Girls R Us," "Supernatural," and "FIVE" superior choices for title track material. One listener admitted the title initially deterred purchase but reconsidered after discovering the album's depth.

Chart Performance and Sales

The itzy comeback achieved commercial success regardless of mixed reactions. GOLD surpassed 400,000 copies sold on Hanteo, landing at #1 on the Worldwide iTunes Album Chart.

ITZY Comeback Reception Across Platforms

Critical reviews remained divided. Some described the track as "oddly addicting" despite structural issues, while others labeled it their "weakest single ever". Several reviewers noted the song might become a "grower", requiring multiple listens to appreciate its unconventional approach.

ITZY 'GOLD' (2024)
ITZY 'GOLD' (2024)

FAQS

When did ITZY release the GOLD album?

October 15, 2024, through JYP Entertainment and Republic Records.

How many tracks does the itzy new album include?

Eleven tracks total: six brand new songs and five re-recorded versions from Born to Be featuring Lia's vocals.

Why does GOLD have two title tracks?

The group wanted to showcase contrasting sides of their artistry. "GOLD" delivers high-energy pop-rock, while "Imaginary Friend" offers softer synth-pop melodies.

Is this Lia's first comeback after her hiatus?

Yes. After taking a 10-month break starting September 2023 for health reasons, Lia returned to group activities on July 8, 2024, making this her first album promotion since recovery.

What physical versions are available?

Collectors can choose from 11 versions: three Standard editions, a Phone Box version, five member-specific digipacks, and two Platform_Nemo versions.

Who collaborated on the itzy songs?

Producers Ryan S. Jhun and Dem Jointz worked on multiple tracks. Stray Kids member Changbin featured on "VAY" as both artist and co-writer.

How did the itzy comeback perform commercially?

GOLD exceeded 400,000 copies on Hanteo and reached #1 on Worldwide iTunes Album Chart, demonstrating strong itzy album sales despite mixed critical reception.

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