Forever (BABYMONSTER)
Why BABYMONSTER's 'Forever' Makes Being Forever Single Feel Empowering
Being "forever single" often carries negative connotations, but BABYMONSTER's hit single "Forever" is transforming this perception. Released on July 1, 2024, as a pre-release single for their first studio album, "Drip," the song has rapidly captured global attention. Indeed, the music video surpassed 200 million views on YouTube in just over 11 months, making it their fourth music video to achieve this milestone after "BATTER UP," "SHEESH," and "DRIP".
While social media platforms overflow with forever single memes and quotes expressing loneliness, BABYMONSTER offers a refreshing perspective through their powerful lyrics. The group, which sold an impressive 400,000 copies of their debut EP upon its April 1st release—breaking records for highest first-week album sales for a K-pop girl group—has been consistently recognized in the industry. Notably, they were named Billboard's K-Pop's Star to Watch, one of NYLON's Bands to Watch in 2024, and one of Teen Vogue's Girl Groups to Watch. Through "Forever," they've created what many fans consider the definitive forever single version of empowerment rather than disappointment.
The story behind 'Forever'
The journey of "Forever" began with a strategic announcement by YG Entertainment. Following months of successful releases, YG founder Yang Hyun-suk revealed on May 19, 2024, that BABYMONSTER would release a pre-release single in early July, building anticipation for their full-length album scheduled for fall.
How the pre-release was announced
The official countdown started on June 17 when a mysterious teaser titled "RSVP" appeared on BABYMONSTER's social media pages, revealing only the July 1 release date. Subsequently, YG Entertainment confirmed the title "Forever" on their blog the next day, alongside a sophisticated invitation poster adorned with the group's logo and sparkling steel shoes. This simple yet striking visual immediately caught fans' attention, marking a significant departure from the group's previous concepts.
The teaser campaign and fan anticipation
Throughout late June, YG Entertainment orchestrated a carefully planned teaser campaign. Individual member posters were unveiled on June 24, followed by a music video teaser the next day. On June 21, a distinctive magazine-style poster sparked conversations among fans—some praised its creativity while others questioned YG's design choices.
As the release date approached, excitement intensified with D-2 and D-1 countdown posters. The D-2 poster showcased each member's unique style in summery outfits, while the final D-1 teaser displayed a fresh, stylish group image that had fans eagerly marking their calendars.
Why it was chosen as a pre-release single
According to group member CHIQUITA, "It's actually a pre-release single moving towards our album. So, it's kind of the start of a new chapter for us". "Forever" was strategically selected as it reinterprets 80s synthpop into a dance-pop genre perfectly suited for BABYMONSTER's evolving style.
RORA explained: "It's a retro synth song, but also a very hot and exciting song... fun to listen to in the hot summer". The track featured a lively sound with dynamic progression and hip-hop elements melting into an addictive chorus—establishing a perfect soundtrack for those embracing their "forever single" status with confidence rather than resignation.
How the song redefines being 'forever single'
Unlike typical breakup songs, "Forever" turns the concept of being perpetually single into a powerful statement of self-reliance. The track's lyrical narrative offers a fresh perspective on independence that resonates with listeners worldwide.
Lyrics that celebrate independence
The opening lines immediately establish a tone of self-determination: "Baby, it was all a dream / You thought I was yours, 멋대로 착각하지는 마 (don't mistakenly think as you please)". This direct challenge to possessive relationships sets the foundation for the song's empowering message. Furthermore, the lyrics emphasize personal freedom with declarations like "I got no worries on my mind" and "I'll fulfill my fantasy, and you can watch and see", positioning solo status as a choice rather than a circumstance to lament.
The shift from heartbreak to self-love
"Forever" cleverly transitions from potential heartbreak to confident self-acceptance. The lyrics acknowledge the bittersweet nature of independence—"It's bitter, it's sweet"—yet immediately follow with imagery of soaring high. Instead of dwelling on relationship woes, the song celebrates self-worth with lines like "They say she looking flawless, I know, I was born like this", transforming what could be seen as rejection into self-affirmation.
Why the chorus feels like a personal anthem
The chorus's repeated declaration of living "Forever" creates an infectious hook that grows more effective with each repetition. The phrase "Like I'm gonna live, like I'm gonna live forever" serves as both a promise and a celebration—embracing limitless potential without being defined by relationship status.
Essentially, the song's production enhances this message through a well-placed key change that bottles "Forever's" strongest melodies into what one reviewer called "a knockout punch". This musical climax mirrors the emotional journey from independence to empowerment, making "forever single" feel less like a consolation prize and more like a victorious declaration.
The power of the chorus particularly stands out against the song's colorful, energetic instrumental backdrop, creating what many fans describe as their definitive "forever single version" of empowerment.
Fan reactions and cultural impact
The song's release ignited immediate discussions across social media platforms, with fans especially connecting to its unique take on independence. Most notably, fans praised the chorus as a standout element that elevated the entire track.
How fans relate to the 'forever single' message
Across online platforms, listeners have embraced the empowering perspective on singlehood presented in "Forever." Many fans specifically mentioned how the track offers a refreshing alternative to traditional breakup songs. The chorus particularly resonated as an anthem for those choosing independence over relationships. Numerous comments highlighted how the lyrics made them feel confident about their single status rather than viewing it as something to overcome.
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Popular forever single memes and quotes
Shortly after release, the catchy "Like I'm gonna live forever" line became fodder for creative content across TikTok and other platforms. Fans incorporated forever single quotes from the lyrics into relatable situations, often juxtaposing the song's empowering message against typical "sad single" stereotypes.
Reddit and YouTube comments that stood out
On Reddit, fans expressed overwhelmingly positive reactions, with many considering it BABYMONSTER's strongest release yet. One comment noted: "I instantly enjoy Forever more than Batter Up or Sheesh". Another fan praised the final chorus as "redemption for the few slightly odd choices earlier".
Regarding production, several comments compared it favorably to classic K-pop: "I instantly realised As if it's your last was the template which is a good thing". The song received impressive ratings, with one detailed review giving it "7.75 of 10 (9, 7, 7, 8)" while adding that "JUST the chorus (especially the last chorus??!;!?!?) IT'S 10s across the board".
How the song sparked online conversations
Beyond simple praise, "Forever" generated substantive discussions about BABYMONSTER's musical direction. Some described it as "a 2010s club anthem", sparking debates about whether its sound was retro or simply dated. Regardless of perspective, the song successfully created dialogue about the group's evolution, with many expressing hope for their future releases: "I just hope they'll keep their promises because I really want to root for these girls".
Why 'Forever' stands out in BABYMONSTER's discography
Within BABYMONSTER's growing catalog, "Forever" emerges as a pivotal turning point that showcases the group's versatility and growth. The pre-release single demonstrates a significant shift in their musical approach, offering fans a fresh perspective on their artistic identity.
Comparison with 'Sheesh' and 'Batter Up'
"Forever" marks a distinct departure from the group's previous releases. Whereas "Batter Up" and "Sheesh" leaned heavily into YG Entertainment's signature girl-crush formula, "Forever" introduces a brighter, more youthful energy. This shift addresses a common criticism of their earlier works – the disconnect between their fierce personas and their naturally youthful voices. By embracing rather than fighting against this quality, the song creates a more authentic sound that many listeners found immediately appealing.
Production choices that elevate the message
Musically, "Forever" features a club-like background during the chorus that perfectly complements its empowering message. The production blends hip-hop elements with pop melodies, creating what some reviewers compared to BLACKPINK's "As If It's Your Last". Yet perhaps the most striking production choice is the strategic key change toward the end, which RUKA described as challenging but ultimately effective. This elevates the emotional impact precisely when the "forever single" theme reaches its climax.
The role of vocals and rap in emotional delivery
Throughout "Forever," BABYMONSTER's vocal delivery shines. The track showcases individual member strengths, particularly during the bridge and final chorus. Rami's head voice creates a "soaring float" quality, while Asa's charismatic transition into the key change amplifies the emotional effect. Even critics noted how Pharita's belting has improved since "Sheesh," finally "scratching the itch" with her high notes. Nevertheless, some reviewers felt the second rap verse interrupted the song's flow, describing it as "shoehorned in".
Visual storytelling in the music video
The music video opens with BABYMONSTER members receiving VIP invitation cards in a luxurious hotel suite. They prepare for a fashion event, complete with hair styling, makeup sessions, and a photoshoot before walking the runway. This narrative effectively communicates the song's themes of self-confidence and celebrating independence. Viewers praised the members' "stunning visuals and confident performances", though some noted the production quality didn't quite meet YG Entertainment's typically high standards.
Chart performance and global reach
"Forever" demonstrated impressive global appeal immediately upon release. The music video quickly claimed the second spot on YouTube's "Most Viewed Videos in 24 Hours," surpassing 5 million views in under 8 hours. On streaming platforms, it reached number one on iTunes charts in three regions and appeared on multiple international charts, including Billboard Global 200 (#141), Hong Kong (#16), Malaysia (#7), and Taiwan (#6). This global reception further validates the universal appeal of the song's empowering "forever single" message.
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FAQS
Curious listeners often have questions about the technical and creative aspects behind BABYMONSTER's empowering single. This FAQ section addresses common inquiries about the song that celebrates independence and self-confidence.
Who produced "FOREVER" by BABYMONSTER?
The production credits for "FOREVER" showcase YG Entertainment's commitment to quality music production. As with many of the company's releases, the song features professional production values that enhance the empowering message behind the lyrics. The production team carefully crafted the retro synth elements that give the song its distinctive summer vibe.
When did BABYMONSTER release "FOREVER"?
BABYMONSTER released "FOREVER" on July 1, 2024, as a pre-release single ahead of their first full-length album "Drip". The strategic summer release date perfectly complemented the track's upbeat energy and celebratory tone.
Who wrote "FOREVER" by BABYMONSTER?
The songwriting team behind "FOREVER" created lyrics that deliberately reframe being single as an empowering choice. The writing effectively balances catchy hooks with meaningful messages about independence, making it resonate with listeners who embrace their single status.
What makes "FOREVER" different from other songs about being single?
Unlike many songs that portray singlehood as a temporary or undesirable state, "FOREVER" presents it as a conscious lifestyle choice. The track stands out by celebrating independence without suggesting it's merely a phase between relationships. This positive framing has contributed to its popularity among fans who identify with the forever single mindset.
How has "FOREVER" influenced social media content?
The release of "FOREVER" sparked a wave of creative content across platforms like TikTok and Instagram. Many users have incorporated the song's lyrics into forever single memes and quotes that playfully celebrate independence. The track's empowering message continues to inspire content creators to develop new perspectives on being single by choice.
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