Inside RIMOWA Event: BLACKPINK's Rosé Stuns Seoul in Perfect Princess Dress

The exclusive RIMOWA event transformed Seoul into a luxury fashion hub as BLACKPINK's Rosé captivated attendees in a sculptural "Birdcage" princess dress from Mark Gong's Fall 2024 collection. Her modern princess look was completed with striking platform pumps featuring mirrored holographic heels.

Amidst an immersive display of Essential suitcases, the private launch party in Seoul welcomed A-list celebrities including Thai actor Mile Phakphum and members of SEVENTEEN. The event showcased RIMOWA's newest seasonal colors, Mint and Papaya, inspired by tropical Miami hues, while guests enjoyed themed cocktails and canapes. These vibrant new colorways are set to release on April 25th in Korea and Greater China, followed by a worldwide launch on May 2nd, 2024.

RIMOWA's Star-Studded Seoul Event Setup

S-Factory in Seoul's trendy Seongsu district set the stage for RIMOWA's grandest showcase on April 15th, 2024. The exclusive preview drew more than 400 celebrities, brand ambassadors, and style influencers from across the globe.

The venue underwent a stunning transformation, featuring an immersive display of RIMOWA's Essential suitcases in their newest seasonal hues - Mint and Papaya. At the heart of the space stood a towering chrome-colored papaya sculpture, serving as the centerpiece of the tropical-themed celebration.

The star-studded guest list sparkled with Korean entertainment royalty. Three members of Monsta X – Min-hyuk, IAM, and Hyung-won – made their entrance carrying the new RIMOWA Sling Clutch. Furthermore, the event welcomed WannaOne singer Min-Hyun, actor Jong-Hyup Chae, and singers Do-Yeon Kim from I.O.I and Eugene Ahn from IZ*ONE. Each celebrity showcased contemporary RIMOWA designs, from the Never Still Flap Bag in Cactus Green to the latest pieces from the Personal collection.

The cultural power concentrated in S-Factory reached unprecedented levels with appearances from members of prominent Korean boy bands Seventeen, EXO, and Treasure. Adding to the evening's allure, guests indulged in specially crafted Mint and Papaya-themed cocktails and canapes.

The exhibition space extended beyond the main event area, occupying an entire building on Hannam Main Street. This carefully curated showcase guided visitors through RIMOWA's rich heritage, culminating in a presentation of their latest brand campaign featuring global icons Rihanna, LeBron James, Roger Federer, and Patti Smith.

As the night progressed, the atmosphere came alive with electrifying performances by SOHEE, HOWMINI, and DJ Roots. Outside the venue, countless fans gathered, phones and cameras ready, hoping to catch a glimpse of their favorite celebrities. This meticulously orchestrated event not only celebrated RIMOWA's new collection but also solidified Seoul's position as a pivotal hub for luxury fashion experiences.

Rosé's Show-Stopping Fashion Moment

Stepping into the RIMOWA event, Rosé commanded attention with her avant-garde fashion choice from Shanghai-based designer Mark Gong's fall 2024 collection. The strapless "Birdcage" dress, crafted from refined wool office fabric, showcased exceptional craftsmanship through its architectural silhouette.

The dress's fitted corset bodice gracefully emphasized her waistline, subsequently flowing into a flared mini skirt that masterfully captured the essence of its "Birdcage" namesake. Adding an unexpected twist, the back of the dress featured intricate corset-style lacing that stretched along the entire piece.

Complementing her sculptural ensemble, Rosé opted for sky-high platform pumps adorned with distinctive mirrored, holographic heels. Her beauty look remained elegantly understated with porcelain skin, a subtle nude lip, accompanied by princess-like long waves cascading down her back.

The moment Rosé entered the venue, her presence was announced by the enthusiastic roar of fans gathered outside, rather than the sound of her towering heels - a testament to her graceful movements despite the challenging footwear. As RIMOWA's global ambassador, she embodied the perfect blend of sophistication and contemporary style, expressing her artistic flair through her carefully curated appearance.

The fashion moment garnered immediate attention across social media platforms as Rosé shared a series of photographs highlighting the dress's architectural details. This appearance marked another successful styling choice in her recent series of princess-inspired looks, following her appearance at a Tiffany & Co. exhibition in Tokyo where she donned a traditional take on the princess dress featuring spaghetti straps and elegant ruffles.

Throughout these high-profile appearances, Rosé consistently demonstrates her ability to interpret princess-inspired fashion through various lenses - whether incorporating black ruffles, edgy sheer elements, or sculptural details. Her fashion choices at the RIMOWA event particularly highlighted her skill in balancing classic elegance with contemporary design elements.

Behind the Scenes at RIMOWA Event

Inside S-Factory, the atmosphere buzzed with excitement even as rain drizzled outside. Over 400 distinguished guests gathered for an unforgettable evening centered around RIMOWA's newest Essential collection. A magnificent reflective papaya sculpture dominated the space, creating an ideal backdrop for the star-studded photo opportunities.

RIMOWA CEO Hugues Bonnet-Masimbert personally welcomed Formula 1 champion Lewis Hamilton, who made an extraordinary effort to attend - arriving fresh from the Japanese Grand Prix before heading to Shanghai for the Chinese Grand Prix. The event marked a historic moment as Hamilton joined fellow global ambassador Rosé, bringing together two of RIMOWA's most prominent faces for the first time.

The exhibition space showcased an impressive blend of heritage and innovation. One building on Hannam Main Street underwent a complete renovation, housing archive items from Cologne, Germany, that chronicled RIMOWA's century-old journey of design excellence. Moreover, six Korean artists alongside ten international creators presented unique interpretations using industrial materials like perforated aluminum sheets.

Throughout the evening, guests savored specially crafted mint and papaya-themed cocktails amid displays highlighting RIMOWA's latest advertising campaign featuring cultural icons Patti Smith, LeBron James, Roger Federer, and Rihanna. The event demonstrated meticulous attention to detail, with every invited celebrity carrying coordinated RIMOWA accessories - from sling bags to trolleys.

The guest list read like a who's who of Korean entertainment, with appearances from EXO's Baekhyun and Xiumin, SEVENTEEN's S.Coups and Wonwoo, actor Rowoon, and TREASURE's Haruto and Junkyu. Additional notable attendees included WannaOne singer Min-Hyun, actor Jong-Hyup Chae, and singers Do-Yeon Kim from I.O.I and Eugene Ahn from IZ*ONE.

Outside S-Factory, thousands of enthusiastic fans lined the streets, creating an electric atmosphere that underscored RIMOWA's significant cultural impact. This extraordinary convergence of luxury, artistry, and celebrity perfectly exemplified how the Arnault family's vision has elevated the brand in an impressively short timeframe.