BLACKPINK's New Song 'JUMP': Why Fans Can't Stop Talking About This Comeback

BLACKPINK's new song "JUMP" has officially ended their three-year musical hiatus, sending fans into a worldwide frenzy. After nearly three years without a group release, the K-pop superstars have returned with an energetic single that marks a pivotal moment in their collective career.

Notably, "JUMP" represents the first BLACKPINK song since "The Girls" in 2023, creating a significant gap in their discography that has now been dramatically filled. The track introduces an unexpected sonic departure while maintaining their signature energy and style, arguably representing the most significant musical evolution in their career. Furthermore, this blackpink comeback new song arrives alongside their massive "Deadline World Tour," which kicked off in South Korea on July 5, 2025. The BLACKPINK world tour 2025 is scheduled to stretch into early 2026, featuring 31 shows across 16 cities, including performances at Los Angeles' SoFi Stadium.

The Long-Awaited Comeback: Why 'JUMP' Matters

After years of anticipation, "JUMP" marks a pivotal moment in BLACKPINK's collective journey. The track represents more than just new music – it symbolizes a reunification after each member pursued individual artistic paths.

BLACKPINK's last group release before 2025

"JUMP" arrives as BLACKPINK's first new group song since 2023's "The Girls," which was created specifically for BLACKPINK The Game. Prior to that standalone release, their last comprehensive music project was the 2022 album "Born Pink," which topped the Billboard 200 chart. This chart-topping achievement solidified their global dominance and set a high bar for their eventual return. During this extended break from group activities, fans subsisted on past hits and the members' solo projects, making "JUMP" a long-awaited musical feast after an extended drought.

How solo careers shaped the group's return

The interim period between "Born Pink" and "JUMP" wasn't idle – each member embarked on significant solo journeys. Rosé released her album "rosie" (featuring Bruno Mars) in December 2024, Jisoo dropped "Amortage" on Valentine's Day 2025, Lisa launched "Alter Ego" in February, and Jennie released "Ruby" shortly after. Additionally, Lisa expanded her horizons with an acting debut in HBO's "The White Lotus" season three.

These individual explorations allowed each artist to develop unique styles and strengths. Consequently, when they reunited for "JUMP," they brought enriched perspectives that enhanced their collective identity. As one industry insider noted, "The members' diverse solo projects expanded their artistic horizons", creating a more mature and empowered BLACKPINK.

The build-up to the BLACKPINK new song announcement 2025

The path to "JUMP" began with subtle hints. Jisoo previously suggested through fan messages that new solo songs and a group comeback were in the works. Eventually, YG Entertainment confirmed on June 23 that BLACKPINK would reveal their new song at the July 5th kickoff of their Deadline World Tour.

The excitement escalated when the group dropped a teaser video titled "READY TO JUMP?" at midnight KST on July 5. Subsequently, they debuted the song live at their tour opening at Goyang Stadium in South Korea, performing it twice during the show – a clear indication of its significance. The performance electrified fans, who eagerly sang along despite it being their first exposure to the track.

The official studio version and music video followed on July 11, completing a carefully orchestrated comeback that perfectly balanced anticipation and delivery.

Inside the Sound of 'JUMP'

"JUMP" introduces a radical sonic shift for BLACKPINK, diving headfirst into unexplored musical territory. The track marks the group's bold venture into hardstyle—a high-energy electronic dance music subgenre characterized by distorted kicks and powerful basslines.

Hardstyle and EDM influences

For their comeback single, BLACKPINK embraces a fast-paced, energetic techno sound that significantly departs from their usual pop-focused approach. "JUMP" skillfully blends elements of club music, synth-pop, European techno, and EDM into a cohesive musical experience. The track opens with a striking guitar riff reminiscent of Western films, establishing a vivid, cinematic tone before launching into its hardstyle core. This bold fusion delivers an intense, addictive energy designed to immediately get pulses racing. Although labeled as hardstyle, the production incorporates various other influences, creating a multi-dimensional sound experience.

Diplo and the global producer lineup

Behind this sonic evolution stands an impressive international production team. Diplo, the renowned American DJ and producer, co-wrote and co-produced "JUMP" alongside an all-star lineup. The production credits include Diplo, 24, Boaz Van De Beatz, Zecca, and Ape Drums—a collective known for genre-bending approaches. Notably, Diplo previously collaborated with BLACKPINK's Jennie on her hit solo track "Like JENNIE" earlier in 2025. The writing team expands even further, featuring TEDDY (BLACKPINK's longtime producer), Diplo, 24, Zikai, Claudia Valentina, Jumpa, Malachiii, and Jesse Bluu. According to Diplo's Instagram post, BLACKPINK specifically requested "a kpop techno trance hardcore summer banger"—a challenge he eagerly accepted.

How 'JUMP' compares to past BLACKPINK songs

In contrast to their previous releases, "JUMP" represents a significant musical transformation while maintaining the group's signature charisma. The song features an unpredictable hook and expressive vocal lines that showcase each member's distinctive character. Though BLACKPINK has always been known for seamlessly blending different genres, "JUMP" pushes their experimental boundaries further than ever before. The powerful beats and intense chorus create a sound perfectly suited for festivals and concerts, unlike their more pop-driven earlier tracks. Nevertheless, the song still carries BLACKPINK's characteristic energy and attitude—making it both fresh and familiar to longtime fans.

Visual Storytelling in the 'JUMP' Music Video

The visual universe of BLACKPINK's "JUMP" music video offers a striking departure from their typical glossy productions, embracing an unconventional approach that has sparked both fascination and controversy among fans.

Dave Meyers' directorial approach

Acclaimed director Dave Meyers, known for his work on Lisa's solo "New Woman" and numerous global music videos, brings his signature style of blending fantasy with reality to "JUMP." Rather than utilizing the expensive sets and glamorous styling characteristic of previous BLACKPINK videos, Meyers opted for outdoor settings enhanced with bold visual effects. His directorial vision opens like a Marvel superhero film with high-flying scenes before transitioning into BLACKPINK's signature powerful aesthetic.

Symbolism and fan interpretations

Throughout the video, surreal imagery abounds—most notably when the members appear inside fans' heads and mouths, evoking comparisons to Pixar's Inside Out. Many viewers interpret this as commentary on fame itself: "You're talking about me" (mouths) and "You're thinking about me" (heads). The video's disjointed, occasionally bizarre visuals align perfectly with lyrics like "Are you not entertained?" and "Breaking out of the system, breaking out of this cage," suggesting a deliberate statement about creative freedom.

Cinematic elements and choreography choices

The music video showcases BLACKPINK members on billboards alongside scenes where people of all ages—from grandparents to children—erupt into enthusiastic headbanging. These crowd reactions, described by some as "well-choreographed zombies", create an electric atmosphere that feels both "fun" and "unsettling". Curiously, the video lacks traditional choreography, which raised questions given "JUMP" is a dance-heavy track.

Controversy around AI visuals

Following the teaser release, allegations emerged regarding potential AI usage in the video. Critics pointed to certain scenes—especially flying sequences and billboard appearances—as looking "overly edited" or "unnatural". However, defenders noted that behind-the-scenes photos revealed green screen usage and stunt rigs, arguing these were simply CGI effects rather than AI-generated content.

The Bigger Picture: Tour, Merch, and Global Impact

Beyond the music itself, BLACKPINK's "JUMP" serves as the centerpiece of a monumental global campaign that spans continents and commercial ventures. The single's release strategically coincides with their most ambitious tour to date, creating a perfect synergy between music and performance.

BLACKPINK world tour 2025 highlights

The Deadline World Tour marks BLACKPINK's first all-stadium venture, featuring 31 performances across 16 cities worldwide. After kicking off at Goyang Stadium in South Korea on July 5, 2025, the tour will travel through North America with stops at SoFi Stadium in Los Angeles, Soldier Field in Chicago, Rogers Stadium in Toronto, and Citi Field in New York. In Europe, the quartet will command stages at Paris's Stade de France, Milan's Ippodromo La Maura, Barcelona's Estadi Olímpic, and London's Wembley Stadium. The Asian leg includes performances in Taiwan, Thailand, Indonesia, Philippines, Singapore, Japan, and Hong Kong before concluding in January 2026.

Fan response to live performances

"JUMP" made its live debut during the tour's opening weekend in Goyang, where the group performed it twice—a clear indication of its significance. At the Los Angeles shows, audiences enthusiastically sang along despite the song being newly released. Nevertheless, online reactions have been mixed. Many BLINKs praised the choreography, with one fan commenting, "CAN WE TALK ABOUT HOW FUN BLACKPINK'S CHOREO FOR JUMP IS?". Others expressed concerns about performance quality, suggesting the members appeared tired.

Merchandise and digital success

Alongside the tour, BLACKPINK launched pop-up stores in Los Angeles, Chicago, Toronto, and New York. The L.A. Fairfax district location featured a notable collaboration with Fanatics and Complex, offering MLB and NBA sports team merchandise blended with BLACKPINK branding. Meanwhile, "JUMP" topped iTunes charts in 47 countries within hours of release and surpassed 312,000 copies sold in China alone, becoming the best-selling single by a K-pop group in China for 2025.

How 'JUMP' repositions BLACKPINK globally

The release strategically bridges the three-year gap since their last group project, reestablishing BLACKPINK's global dominance after their successful solo ventures. Moreover, "JUMP" achieved platinum certification on China's QQ Music and topped Japan's AWA Hot Trending Song chart. With over 26 million YouTube views in its first 24 hours, breaking records as the "Most Viewed Video in 24 Hours", the song firmly reinforces BLACKPINK's status as international music powerhouses whose influence extends far beyond traditional K-pop boundaries.