ROSÉ x SAINT LAURENT for GQ Korea (February 2025)
BLACKPINK's Rosé Stuns in Saint Laurent: Exclusive GQ Korea February Cover Story
BLACKPINK's Rosé made history as the first woman to claim the #1 spot on Korea Sisa Journal's "Entertainment Figure of the Year," marking a milestone previously dominated by BTS. Now, the 27-year-old global superstar brings her commanding presence to GQ magazine Korea's February 2025 cover, showcasing selected pieces from Saint Laurent by Anthony Vaccarello.
The cover story arrives during a remarkable period in Rosé's career. Her collaboration with Bruno Mars, "Apt.," has topped the U.K. Official Singles Downloads chart for four non-consecutive weeks, additionally becoming the first solo K-pop artist to reach Billboard's Radio Songs top 10. As Saint Laurent's first global ambassador in 59 years since 2020, Rosé continues to bridge the worlds of music and high fashion, with her debut album rosie reaching No. 3 on the Billboard 200.
Behind GQ Korea's Historic Cover Shoot
Released on January 10, the GQ Korea February 2025 issue showcases an extraordinary collaboration between fashion photography and artistic vision. The creative team behind this groundbreaking shoot brings together some of Korea's finest talents, with photographer Kim Hee June capturing Rosé's magnetic presence through his lens.
The production team assembled for this historic cover represents the pinnacle of fashion expertise. Stylist Yun Ae Ri masterfully curated the wardrobe, while fashion directors Park Na Na and Shin Ki Ho provided their creative oversight. Set designer Kwon Do Hyung crafted the perfect backdrop for each shot, creating an atmosphere that amplifies Rosé's commanding presence.
The beauty team played a crucial role in achieving the cover's striking aesthetic. Makeup artist Won Jung Yo from Bit & Boot created sophisticated looks that enhanced Rosé's natural features, while hairstylist Lee Seon Yeong crafted styles that complemented each ensemble. Manicurist Park Eun Kyung added the finishing touches to complete the polished appearance.
Throughout the shoot, Rosé demonstrated her versatility as both musician and model. From powerful poses to intimate portraits, each frame captures a different facet of her artistry. The pictorial seamlessly blends avant-garde elements with minimalist aesthetics, showcasing her ability to embody diverse styles while maintaining her authentic presence.
The feature extends beyond mere visual appeal. In the accompanying interview, Rosé shares insights into her creative process and artistic journey. "Every performance, every outfit, it is all a part of telling my story," she reveals, highlighting the intentional fusion of visual and musical expression in her work.
The February issue also offers readers exclusive glimpses into Rosé's upcoming projects, including details about her first full-length album, 'ROSIE.' The interview delves into the album's production process and Rosé's genuine passion for music, providing fans with intimate perspectives on her artistic evolution.
This cover story stands as a testament to GQ Korea's commitment to pushing creative boundaries while celebrating artists who transcend traditional entertainment categories. Through meticulous attention to detail and artistic collaboration, the team has created a visual narrative that captures Rosé's essence as both a global icon and an artist dedicated to her craft.
Rosé's Fashion Evolution with Saint Laurent
June 2020 marked a pivotal moment in fashion history when Saint Laurent named Rosé as their global ambassador. Under the creative direction of Anthony Vaccarello, this partnership has fundamentally shaped her fashion identity, merging her personal style with the brand's iconic aesthetic.
Rosé's journey with Saint Laurent began before her official appointment, furthermore she attended her first Saint Laurent fashion show in September 2019 for the Spring 2020 Ready-to-Wear collection. Her front-row presence at fashion weeks subsequently became a regular occurrence, consistently creating media buzz with her sophisticated ensembles.
The partnership reached new heights through the YSL32 campaign, shot by prestigious photographer David Sims. The black-and-white imagery captured Rosé in signature Saint Laurent pieces, notably a black lace mini dress paired with the brand's distinctive accessories. Her influence on the brand's success became evident when online store searches increased by an remarkable 1168% following her campaign.
Creative Director Anthony Vaccarello recognized Rosé's unique ability to embody the Saint Laurent woman - independent, confident, moreover conquering. Her style evolution under the brand showcases a perfect blend of classic garments in darker, muted tones characterized by dainty, figure-skimming cuts.
The transformation in Rosé's fashion identity particularly shines through her day-to-day choices. She often opts for powerful black suits, elegant bustier dresses, consequently creating a distinctive mark in the fashion world. Her refined taste in selecting brands, coupled with her ability to harmonize clothing with accessories, has established an unmistakable style that resonates with both high fashion and street style aesthetics.
Beyond fashion, Rosé expanded her relationship with the brand by becoming the face of YSL Beauty. This appointment further solidified her position as a global fashion icon, representing both the fashion house's bold identity and its beauty division's modern vision. Through this multifaceted partnership, Rosé continues to influence fashion trends, inspiring women worldwide with her unique blend of elegance and contemporary style.
Breaking New Ground in Global Fashion
The global fashion landscape witnessed a significant shift as K-pop's influence extended beyond music into the realm of high fashion. Through strategic partnerships with prestigious brands, K-pop idols have emerged as powerful trendsetters, shaping consumer behavior worldwide.
In a groundbreaking move, PUMA announced Rosé as their global brand ambassador in 2024, entrusting her with amplifying their catalog of iconic silhouettes. Her role specifically focuses on supporting the 'Rewrite the Classics' program, alongside fellow ambassadors Rihanna, A$AP Rocky, plus Dua Lipa.
The expanding popularity of K-culture has propelled South Korean brands onto the global stage. Rosé's influence in fashion extends through her partnerships with multiple luxury houses. In 2021, she became Tiffany & Co.'s global ambassador, starring in their HardWear campaign. The collaboration later birthed the exclusive Tiffany Lock Rosé edition, featuring 18-karat rose gold plus rare pink sapphires.
September 2023 marked another milestone as Rosé joined Formula One driver Lewis Hamilton plus footballer Kylian Mbappé in Rimowa's 125th-anniversary campaign. Her impact on consumer behavior remains undeniable - items worn by K-pop idols often sell out globally within hours.
The fashion industry has recognized K-pop's selling power, leading luxury houses to revamp their marketing strategies. This cultural exchange has fostered a significant blending of Western plus Eastern styles, with K-pop stars now making regular appearances at high-profile events.
Rosé's fashion journey reached new heights at the 2021 Met Gala, where she made history as one of the first female K-pop idols to attend fashion's biggest night. Her presence, alongside CL, broke barriers at an event that had never before featured female K-pop representation.
Through these strategic partnerships, Rosé continues to shape global fashion trends. Her influence extends beyond mere style choices, contributing to broader cultural attitudes toward luxury consumption plus cultural fusion in fashion. Each appearance generates significant media attention, cementing her position as a formidable force in the fashion industry.
FAQS
Curious minds often wonder about the multifaceted personality behind BLACKPINK's Rosé. Here are some compelling insights into her artistic journey, personal preferences, plus professional endeavors.
What defines Rosé's signature style? Her wardrobe seamlessly merges rock edge with bohemian elements, featuring leather jackets, distressed denim, plus band T-shirts. Nevertheless, her most recognizable looks include form-fitting black ensembles that perfectly contrast with her strawberry-blonde hair.
How has Rosé influenced the fashion industry? Besides her musical achievements, Rosé has established herself as a fashion powerhouse. Her ability to blend elegance with edgy elements has captivated millions in Korea. Through her distinctive fashion choices, she continues to inspire fashion enthusiasts worldwide.
What are Rosé's notable achievements? Beyond her musical success, Rosé holds several prestigious accolades, including Guinness World Records, Hanteo Music Awards, plus Melon Music Awards. Her debut single "On The Ground" set two Guinness World Records. Additionally, she made history as the first female Korean idol to attend the Met Gala in 2021.
What inspires Rosé's creative process? "Being nicer to myself," Rosé reveals when discussing her personal growth. She emphasizes how a relaxed mindset fosters creativity, noting that inspiration plus new ideas often emerge from maintaining mental peace.
How does Rosé approach her craft? She believes in giving everything her complete attention until reaching satisfaction. However, she has learned to balance perfectionism with self-compassion. "Every time I trusted myself, the results were good," she reflects, encouraging others facing new beginnings.
What does Rosé carry in her everyday bag? She frequently carries a compact Saint Laurent bag, demonstrating her authentic connection to the brand beyond professional obligations.
How does Rosé spend her downtime? Her evening routine typically includes watching Netflix series or movies. Unlike many, she doesn't structure her life around weekdays, preferring to maintain flexibility in her schedule.
This intimate glimpse into Rosé's world reveals an artist who values authenticity, embraces growth, plus maintains a genuine connection with her craft plus personal style.
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