Inside JENNIE BLACKPINK's Bikini Collection: What the Star Revealed About Designing for Frankies

JENNIE from BLACKPINK's bikini collection with Frankies Bikinis showcases the megastar's hands-on approach to fashion design. The California beachwear brand unveiled this collaboration on March 26, marking a significant creative partnership that brought the K-pop idol's personal aesthetic to life. The collection, priced from $85 to $195, features swimwear, tops, bottoms, dresses, and hoodies. What sets this Frankies Bikinis collaboration apart is JENNIE's deep involvement in every detail. The BLACKPINK Jenni collection reflects her vision for pieces that transition from swim to street.

How the Frankies Bikinis Collaboration Began

The partnership between Jennie and Frankies Bikinis grew from genuine admiration. "Frankie has always created pieces that I would actually want to wear, so I always loved the brand," Jennie shared with ELLE. The singer had been a fan long before any official collaboration discussions began.

A pivotal moment came last summer at Coachella, where Jennie performed a solo set. She untied her bathrobe and playfully flashed a swimsuit top with her name on it. Fans screamed. Social media exploded. The move made international headlines and transformed Jennie into an instant swimsuit icon.

That moment caught the attention of Francesca Aiello, founder and creative director of the California beachwear brand. Frankies Bikinis had previously collaborated with celebrities including Millie Bobby Brown, Gigi and Bella Hadid. Aiello recognized in Jennie a compelling creative partner who could bring fresh perspective to the brand.

"Bringing Jennie into the Frankies world felt like the most natural and exciting creative partnership we've embarked on," Aiello stated. The brand unveiled the collaboration with a dreamy seaside campaign shot in Hawaii by Italian photographer Alessio Albi. For Jennie, the opportunity allowed her to showcase her vision. "I thought it would be a really cool opportunity to show my side of swimwear and create pieces that felt very me," she explained.

What Jennie Revealed About Her Design Process

Jennie's approach to designing the Frankies Bikinis collection centered on personal involvement. "This collection feels personal to me because I was involved in every detail, from the colors to the fits," she told Teen Vogue. The singer participated in creating pieces that reflected a softer, more relaxed side while staying true to her aesthetic.

The design philosophy started with a clear vision. "It started from the idea of 'swim-to-street': reimagining swimwear as something that can be styled beyond the beach and worn effortlessly in everyday life," Jennie explained. She wanted pieces that captured simple summer moments, playful yet easy to wear anywhere.

Vintage elements played a central role. Boy shorts and crochet knits became signature pieces. "It just felt very natural with the vintage inspiration and the overall mood we wanted," Jennie noted. Comfort remained paramount throughout development.

Her styling advice reflects this effortless approach. "Start with one of the sets or minidresses so you feel comfortable first," she suggested. "And then you can always mix it with things that make you feel comfortable". In fact, she plans to wear the collection on tour, pairing a bikini top with oversized pants or a jacket to blend swimwear with casual clothes.

Inside the JENNIE x Frankies Bikinis Collection

The final collection launched on April 2 at frankiesbikinis.com, featuring around 50 pieces that span swimwear and lifestyle apparel. Price points range from $85 to $195, making the line accessible while maintaining premium quality.

Swimwear forms the collection's core. The Ari reversible bikini top and bottom showcase Jennie's attention to versatility, each priced at $95. The leopard print style flips to reveal black and white stripes underneath, essentially offering two bikinis in one. For those preferring more coverage, the Lotus one-piece in black retails at $180 and features a high-cut front with spaghetti straps and a dramatic low-cut back.

Special details distinguish this collaboration from standard beachwear. Three hand-crochet pieces include a dress, top, and cover-up designed for post-beach summer evenings. Archival-inspired beading, silver hardware, and custom logos appear throughout the line.

Beyond swimwear, the collection includes hoodies, zip-ups, mini dresses, and shorts. The Venus Cotton Top in Rose sells for $95, featuring long sleeves and a rounded, plunging neckline with a collaborative star graphic. The Eva Cotton Mini Shorts, also $95, sit low on the hips in both rose and comet blue colorways. Notably, the Kim Mini Dress in coconut cream at $130 offers sheer fabric perfect for layering or wearing solo as a beach cover-up.

FAQS

Common questions about the JENNIE x Frankies Bikinis collection center on value and versatility. The collaboration suits shoppers who appreciate Jennie's fashion aesthetic and seek high-quality, stylish swimwear that serves multiple purposes. Collectors of limited-edition collaborations find particular value in these pieces.

Budget considerations matter. Those who prefer affordable options or rarely invest in premium swimwear might skip this collection. The designs lean softer and more relaxed as opposed to bold or edgy aesthetics.

Performance plans sparked curiosity among fans. When asked about festival styling for upcoming shows, Jennie shared fresh details. "We're still working on the looks," she revealed. "But I think they'll be fun and a little bold. Festivals are always different from regular shows, so we're trying a few new things. I'm excited for this one".

The campaign imagery offers styling inspiration. Photographer Alessio Albi captured the superstar leaning out of a vintage Volkswagen bus, driving a black scooter down the shoreline, and posing with Aiello in white string bikinis. These visuals demonstrate the swim-to-street concept in action, showing how each Frankies Bikinis piece transitions from beach to daily wear.