NMIXX 'SPINNIN' ON IT': The Hidden Story Behind Blue Valentine Core

NMIXX finally brings their unique musical style to the forefront with "SPINNIN' ON IT," a standout track from their highly anticipated first full album "Blue Valentine" set to release on October 13, 2025, at 6PM KST. The song represents a significant milestone for the group as they continue to carve their distinctive place in the K-pop industry.

Additionally, "SPINNIN' ON IT" showcases each of the NMIXX members' individual charms while highlighting their collective synergy. From Lily's powerful vocals to Kyujin's dynamic presence, the track offers fans a comprehensive look at what makes this JYP Entertainment group special.

The concept behind 'SPINNIN’ ON IT'

Behind every great K-pop release lies a carefully crafted concept, and "SPINNIN' ON IT" represents the creative heart of NMIXX's artistic vision. The track embodies the group's signature sound while exploring new emotional territory that showcases their growth as artists.

How it fits into the NMIXX 1st Full Album 'Blue Valentine'

"SPINNIN' ON IT" serves as the emotional cornerstone of "Blue Valentine," bridging the album's diverse musical landscape. The song explores themes of love's unpredictability and emotional whirlwinds—perfectly complementing the album's overall narrative about relationships. Furthermore, the track's dynamic shifts between intense beats and softer melodic passages mirror the emotional rollercoaster depicted throughout the full album experience.

The emotional tone and visual style

Visually, "SPINNIN' ON IT" embraces what fans have dubbed "Blue Valentine Core"—a distinctive aesthetic combining whimsical imagery with underlying emotional depth. The music video's color palette features contrasting warm and cool tones, notably incorporating various shades of blue that symbolize both melancholy and hope. Indeed, the visual storytelling creates a dreamlike quality where each NMIXX member portrays different emotional facets through their individual scenes.

Why it was chosen as a core track

"SPINNIN' ON IT" was selected as a pivotal track because it perfectly balances NMIXX's artistic evolution with their established identity. The song showcases each member's vocal and performance strengths, from Lily's powerful high notes to Haewon's emotional delivery. Consequently, the track demonstrates the group's versatility while maintaining their distinctive sound that fans have come to love. The song's intricate production and memorable hooks make it an ideal representation of what "Blue Valentine" aims to achieve as NMIXX's first full album.

Character roles and symbolism in the MV

The visual storytelling in "SPINNIN' ON IT" presents each NMIXX member in unique symbolic roles that deepen the narrative of conflicted relationships. These carefully crafted personas reveal the complex emotions underlying the Blue Valentine concept.

Lily NMIXX: The collector of love

Lily embodies a character caught between two worlds in the music video. As a collector of mementos related to Jiwoo, she represents someone holding onto emotional attachments. However, this devotion isn't straightforward—she simultaneously sides with Sullyoon despite facing rejection when Sullyoon smashes black ice cream on her cherished collection. This duality reflects Lily's representative animal, the koala, known for its gentle yet tenacious nature.

Bae NMIXX: Symbolizing fragility with eggs

In perhaps the most striking symbolic gesture, Bae breaks eggs branded with Haewon's representative word "BELOST5" (biroso), meaning "finally." This action symbolizes the deliberate shattering of Haewon's newfound identity. The eggs, delicate yet containing potential life, represent the fragility of self-discovery. Bae's yellow color scheme throughout these scenes reinforces her character's bold yet potentially destructive actions.

Jiwoo NMIXX: The duality of self-image

Jiwoo's character embodies contradiction—a theme highlighted by her MBTI personality type ESFP. Her scenes feature her biting a marshmallow (Sullyoon's representative item) before a parallel shot shows her biting Sullyoon's ear. This visual metaphor connects Jiwoo's actions to direct emotional responses, showcasing the duality between her playful puppy persona and deeper emotional complexities.

Haewon NMIXX: The meaning behind 'biroso'

Haewon's character centers around the Korean word "biroso" (비로소), meaning "finally"—representing her authentic self-discovery. When she purposefully burns clothes printed with Bae's face, it visualizes her rejection of outside influence. This symbolism connects to the song's themes of relationships that both nurture and damage, illustrated when Bae later appears with the same burn mark Haewon created.

Sullyoon NMIXX: Ice cream and emotional distance

Sullyoon's character maintains emotional distance throughout the video. When she receives black ice cream from Jiwoo, her immediate distaste leads her to destroy Lily's collection. Yet moments later, she's seen gently caressing Lily's eye, demonstrating the video's central theme of relationships filled with both resentment and love. Sullyoon's dark blue color scheme reinforces this emotional complexity.

Kyujin NMIXX: The rich family hamster

As the youngest member, Kyujin's character operates with calculated mischief. Her scenes show her preparing tack-filled cupcakes and spilling coffee intentionally. The "rich family hamster" nickname connects to her upbringing in affluent Bundang-gu, Seongnam, while her character's actions suggest someone who appears innocent yet orchestrates chaos. Her intimate moment feeding chocolate to Lily reveals her selective alliances within the group's symbolic universe.

Behind-the-scenes moments that shaped the video

The creation of "SPINNIN' ON IT" came to life across two intense filming days filled with unique challenges and memorable moments for the NMIXX members.

Day 1: Solo and unit shoots

The filming process began with carefully planned unit shoots where each NMIXX member embraced their distinct character. Lily embodied a collector who gathered mementos of Jiwoo, including photos and even "a strand of hair". Sullyoon enjoyed her scenes with ice cream, exclaiming how "the lemon flavor burst through my mouth". Bae broke numerous eggs symbolizing Haewon, Jiwoo bonded with a marshmallow prop, and Kyujin lip-synced with coffee cups in a "fragrant shoot".

Unexpected humor and improvisation

Spontaneous moments brightened the filming atmosphere. After tasting her ice cream, Sullyoon experienced an immediate "sugar rush". Members diligently practiced poses between takes, adding their personal touch to scenes. Jiwoo arrived with "paint smeared all over my face", turning potential frustration into comedic relief.

Day 2: Cake battle chaos

The second day centered around the now-iconic cake battle. As Kyujin revealed, "we're going to be hurling cakes around", with Bae warning that "once someone loses control and throws too hard, that's when chaos breaks loose". This culminating sequence visually represented the song's theme of relationships that persist "despite repeated fights and confusion".

How the members supported each other

Throughout filming, the group's chemistry remained evident. Jiwoo encouraged fans between days, Kyujin embraced her changing schedule, and Sullyoon noted that unlike other songs that grow tiresome with repetition, "This song is good. The more you hear it, the better it gets!".

Visual metaphors and set design

The artistic direction in "SPINNIN' ON IT" elevates the storytelling through carefully selected visual elements that breathe life into the emotional narrative.

The use of props like eggs, marshmallows, and coffee cups

Props throughout the music video serve as powerful metaphors for relationship dynamics. The fragile eggs broken by Bae represent vulnerability, whereas Jiwoo's marshmallows symbolize sweetness tainted by conflict. Moreover, Kyujin's strategic use of coffee cups creates tension in seemingly innocent settings. Each prop functions as an extension of the members' characters, enhancing their symbolic roles without explicit explanation.

Color themes and lighting choices

The visual palette merges monochrome styling with striking color accents to heighten emotional impact. Throughout the video, lighting shifts between harsh illumination for confrontational scenes to softer, diffused lighting during moments of connection. This calculated approach to lighting creates a cinematic quality that emphasizes the "relationship riding the line between affection and resentment".

The significance of the blue backdrop

The recurring blue backdrop connects directly to the album's "Blue Valentine" theme, essentially becoming its visual signature. In fact, this backdrop creates a dreamlike quality that separates the narrative from reality, allowing NMIXX to explore emotional extremes in a controlled environment.

How the set evolved over two days

Set pieces transformed from individual member settings to communal spaces for the climactic cake battle. The progression mirrors the song's journey from personal conflict to collective emotional release, particularly evident in "the dramatic cake-throwing clash".