Rum Pum Pum (VIVIZ)
In the dynamic world of K-pop, VIVIZ has made a splash with their latest digital single "Rum Pum Pum." This catchy release showcases the group's evolution since their debut, blending elements of their GFriend roots with a fresh, modern sound. SinB, Eunha and Umji, the talented trio behind VIVIZ, have crafted a melodic masterpiece that's capturing the attention of fans and critics alike.
"Rum Pum Pum" represents a significant milestone in VIVIZ's artistic journey. The song's infectious rhythm and harmonious vocals demonstrate the group's growth since their participation in Queendom 2. With its eye-catching music video, featuring stunning outfits and mesmerizing choreography, "Rum Pum Pum" is poised to make a lasting impact on the K-pop scene.
The release is part of the UNIVERSE Music project, a platform that has been both praised and criticized within the K-pop community. While some fans have expressed mixed feelings about the app itself, there's no denying the quality of VIVIZ's contribution to the project.
As VIVIZ continues to carve out their unique place among top girl groups, "Rum Pum Pum" serves as a testament to their potential. The song's verses have been noted for their strength, while the chorus, though catchy and melodic, has been described as somewhat repetitive after multiple listens. Nevertheless, the group's vocal performances and ad-libs have been highly praised, showcasing their growth as artists.
"Rum Pum Pum"
Artist
VIVIZ
Released
October 27, 2022
Format(s)
Download, streaming
Recorded
2022
Genre
Pop, R&B
Length
3:39
Label(s)
Klap Co., Ltd.
Distributor(s)
Warner Music Korea
Writer(s)
Lovey
Composer(s)
John Forkelid, Kela Ahnhem
Arranger(s)
John Mars
VIVIZ: A Brief Background
VIVIZ is a South Korean girl group formed in 2021 under BPM Entertainment. The trio consists of former GFriend members Eunha, SinB, and Umji. The group's name is an abbreviation for "VIVID dayZ," signifying their intention to become artists who confidently express their colors to the world.
Formation of the Group
On October 6, 2021, BPM Entertainment announced the signings of SinB, Eunha and Umji. The three members decided to promote as a 3-member group following the disbandment of their previous group, GFriend, in May 2021. The Korean name of VIVIZ is based on the final syllables of Eunha and SinB's birth names (비) and Umji (지).
Previous Achievements
VIVIZ made their debut on February 9, 2022, with the mini-album "Beam of Prism". Just a week after their debut, the group won their first music show award on MBC M's Show Champion on February 16. In a significant milestone, VIVIZ became the first K-pop girl group to feature on Grammy's Global Spin series, performing their debut lead single "Bop Bop!" at the Dongdaemun Design Plaza in Seoul.
Musical Style
The group's debut mini-album, "Beam of Prism," allowed SinB, Eunha, and Umji to explore various styles of K-pop while adding their own unique tone. Their music reflects elements of their former group's style while also establishing a fresh identity as VIVIZ. Interestingly, the "Z" in VIVIZ also stands for "Zero Bass," as all three members don't naturally sing with a low female register.
The UNIVERSE Music Project
Concept and Goals
The UNIVERSE Music project is a collaborative initiative that brings together K-pop artists to create unique singles for fans. While specific details about the project's concept and goals are not provided in the available information, it serves as a platform for artists to showcase their talents and engage with their audience in a novel way.
Previous Releases
VIVIZ's participation in the UNIVERSE Music project marks a significant milestone in their career. On October 21, Universe announced that VIVIZ would be releasing the single "Rum Pum Pum" on October 27 as part of its "Universe Music" series. This release demonstrates VIVIZ's growing influence in the K-pop industry and their ability to collaborate with major platforms.
Collaboration Process
The collaboration process for "Rum Pum Pum" involved multiple stages of production and distribution. The music video was initially released exclusively on the Universe App, with a YouTube preview made available to build anticipation. The full YouTube music video was scheduled for release on November 1 on the Universe YouTube Channel.
To ensure wide accessibility, "Rum Pum Pum" was distributed across various music streaming platforms. Fans could listen to the track on Spotify, YouTube Music, Apple Music, and several Korean music services including Melon, Genie, Flo, Bugs, and Vibe . This multi-platform release strategy allowed VIVIZ to reach a broader audience and maximize the impact of their UNIVERSE Music project contribution.
Rum Pum Pum: Song Analysis
"Rum Pum Pum" by VIVIZ showcases a blend of intricate musical elements that contribute to its captivating sound. The song is composed in the key of F-sharp minor with a tempo of 97 beats per minute, creating a unique auditory experience.
Melodic Structure
The song opens with an ominous guitar instrumental accompanied by seductive crooning, setting the tone for the track. This introduction leads into a catchy melody that forms the backbone of the song. The pre-chorus features an interesting musical technique where the members sing in a round, a novel concept in K-pop that adds depth to the composition.
Rhythmic Elements
The rhythmic structure of "Rum Pum Pum" is complex and engaging. The song's heartbeat is introduced a few bars into the track, marking the beginning of speak-singing elements. A marching band beat carries the vocals along during the pre-chorus, adding a unique texture to the rhythm. As the song progresses, the beat becomes increasingly prominent, culminating in a brief dance break that showcases the strong drum patterns.
Vocal Arrangements
VIVIZ's vocal performances in "Rum Pum Pum" are noteworthy. The harmonies, particularly during the "rum pum pum pum" refrain, are described as divine The song features innovative vocal arrangements, with the members' voices blending seamlessly throughout. Towards the end of the track, beautiful harmonizing takes center stage, highlighting the group's vocal prowess. The production team, including vocal director Kim Yeon-seo, has skillfully crafted these vocal elements to enhance the overall impact of the song.
Visual Storytelling in the MV
The music video for "Rum Pum Pum" by VIVIZ showcases a visually stunning narrative that complements the song's unique sound. The video's aesthetics are carefully crafted to create an immersive experience for viewers, blending various elements of color, dance, and storytelling.
Color Palette and Symbolism
One of the most striking aspects of the music video is its use of color. Each member of VIVIZ is associated with a distinct color palette, creating a visual identity for each artist. This thoughtful use of color extends to the set design and costumes, with each shot featuring a different color scheme that contributes to the overall visual narrative. The vibrant hues and contrasts between scenes add depth and intrigue to the video, enhancing the viewing experience.
The visual elements in the video draw inspiration from various mythologies and cultures, adding layers of symbolism to the storytelling. Some scenes feature wing-like structures, possibly symbolizing freedom or transformation. The elegant and antique scenery, combined with outfits adorned with colored gems, creates a regal atmosphere that aligns with the song's theme.
Dance Sequences
While the music video doesn't heavily focus on choreography, there are hints of dance elements that add dynamism to the visual narrative. The presence of these dance sequences suggests the possibility of a future performance video, which would be a treat for fans. The subtle incorporation of dance moves in the video adds to the overall energy and complements the song's rhythm.
Narrative Elements
The music video's narrative is constructed through a series of visually striking scenes that transition seamlessly from one to another. Each shot presents a different vibe, creating a sense of journey or transformation. The grand and dope crowd scenes add to the video's epic feel, enhancing the narrative's scope.
The visual storytelling aligns with the song's lyrics, which express clingy-yet-loving feelings. The elegant princess or queen-like appearances of the members reinforce this theme, creating a cohesive narrative that blends audio and visual elements.
Vocal Spotlight: Member Contributions
Eunha's Vocal Color
Eunha's distinctive vocal color shines through in "Rum Pum Pum." Her voice adds depth and emotion to the track, particularly evident in her lines, "Naneun ne mameul da ilkji han su apseon daeume Chagaun sesange neoreul ana nae ongiga dahge . Eunha's vocals also stand out in the catchy chorus, where she leads with "Ra Pa Rum Pum Pum naegero siseoni ssollyeo", showcasing her ability to deliver both powerful and melodic performances.
SinB's Performance
SinB's contribution to "Rum Pum Pum" demonstrates her versatility as a performer. Her vocals add energy to the track, especially in lines like "Ra Pa Rum Pum Pum Yeah yeah Keep on the roll babe". SinB also delivers impactful verses, such as "Saeroun segyereul boyeojulge meolli gal teni mamui junbil hae", highlighting her ability to convey the song's message with clarity and charisma.
Umji's Musical Growth
Umji's performance in "Rum Pum Pum" showcases her musical growth. Her vocals blend seamlessly with her groupmates, as evident in lines like "Ra Pa Rum Pum Pum soneul nopi deo ollyeo". Umji also contributes to the song's dynamic range with her part, "What you need Oh come and see uril wihan Masterpiece", demonstrating her improved vocal control and expression.
The members' individual contributions come together harmoniously in the song's recurring motif, "Gyeongheomhan jeok eoptneun Scene no doubt sijakhae Star is born", sung by all three members. This collaboration highlights VIVIZ's cohesive sound and the balanced vocal dynamics among Eunha, SinB, and Umji.
Production Team and Collaborators
Songwriters and Composers
The creative team behind "Rum Pum Pum" includes a talented group of songwriters and composers. Lovey (러비) penned the lyrics, while John Mars and Kela Ahnhem composed the music. The arrangement was handled by John Mars, showcasing his versatility in the production process.
The song's production involved several key professionals. Kwon Nam Woo served as the mastering engineer, while MasterKey from 821 Sound Studio took charge of mixing. Woo Min Jeong from Ingrid Studio handled both recording engineering and digital audio editing.
Vocal direction played a crucial role in shaping the song's sound. Emily Yeonseo Kim directed the vocals and provided background vocals, contributing to the track's rich harmonies.
Music Video Director
While specific information about the music video director is not provided in the available sources, the visual storytelling in "Rum Pum Pum" has been noted for its striking aesthetics. The video features elements inspired by various mythologies and cultures, with each member of VIVIZ associated with a distinct color palette.
Choreographer Insights
The choreography for "Rum Pum Pum" was crafted by the dance team 'The Odd' and directed by Kasper and Kang Giljun. A choreography draft version was released, giving fans a glimpse into the creative process behind the dance routine. The choreography complements the song's unique sound and visual concept, adding another layer to the overall performance.
Fan and Critical Reception
Social Media Reactions
The release of "Rum Pum Pum" by VIVIZ generated mixed reactions on social media platforms. Some fans expressed enthusiasm for the song's catchy nature and visual aesthetics, praising it as a solid addition to VIVIZ's discography. The music video, in particular, received acclaim for its high production value and stunning visuals, with fans appreciating the intricate costumes and set designs.
However, not all reactions were positive. Some listeners found the song monotonous and struggled to finish it, comparing it unfavorably to VIVIZ's previous release, "LOVEADE". The repetitive chorus was a point of contention, with some finding it slightly annoying at times.
Music Chart Performance
While specific chart performance data for VIVIZ's "Rum Pum Pum" is not provided in the given information, it's worth noting that the song's reception was not as strong as some of their previous releases. Unlike their earlier tracks that topped charts, there's no mention of "Rum Pum Pum" achieving similar success.
Critical Reviews
Critical reception of "Rum Pum Pum" was mixed, with reviewers acknowledging both strengths and weaknesses. Many praised the visual aspects of the music video, describing it as a high-budget production with gorgeous sets and outfits. The members' appearances were particularly lauded, with one reviewer noting that "you could screenshot any part of this video and it'd be possible to use it as your background".
However, critics found the song itself less impressive. Some reviewers described it as underwhelming, particularly criticizing the repetitive chorus. There was a disconnect noted between the song's style and the concept presented in the music video, with one critic stating, "I'm not entirely sure how a song like 'Rum Pum Pum' fits the concept of the music video which looks like a high budget video game".
Despite these criticisms, some reviewers found the song "decent" and "pretty good," especially in comparison to other recent releases in the K-pop scene. However, there was a consensus that "Rum Pum Pum" didn't fully showcase VIVIZ's potential, with one critic suggesting it represented "not even a 10% of what VIVIZ can do".
VIVIZ (비비지) - 'Rum Pum Pum' Official MV
VIVIZ - Rum Pum Pum (Romanized) Lyrics
[Intro]
Pum-pum, pum-pum-pum, pum
Pum-pum, pum-pum-pum, pum
Pum-pum, pum-pum-pum, pum
Baby, it's who we are
[Verse 1]
Sonkkeuteul ttara jamdeun yeogil muldeullyeo say anything
Machim modu junbidwaesseo hwangholhan fantasy
Nugun gyauthagetji byeonhwaneun duryeouni
Jogeum deo daedamhae bwa igeotjjeumeun gwaenchana
[Pre-Chorus]
Naneun ne mameul da ilji
Han su apseon daeume
Chagaun sesange neoreul
Ana nae ongiga dake
[Chorus]
Ra-pa, rum-pum-pum naegero siseoni ssollyeo
Ra-pa, rum-pum-pum
Yeah, yeah, keep on the roll, babe
Ra-pa, rum-pum-pum soneul nopi deo ollyeo
Gyeongheomhan jeok eomneun scene, no doubt
Sijakae star is born
See upcoming pop shows
Get tickets for your favorite artists
[Post-Chorus]
Rum-pum-pu-pu-pu-pum (Ah-ah-ah-ah)
Rum-pum-pu-pu-pu-pum (Ah-ah-ah-ah)
Rum-pum-pu-pu-pu-pum (Ah-ah-ah-ah)
It's just for you
Rum-pum-pu-pu-pu-pum (Ah-ah-ah-ah)
Rum-pum-pu-pu-pu-pum (Ah-ah-ah-ah)
Rum-pum-pu-pu-pu-pum (Ah-ah-ah-ah)
Yeah, it is just for you
[Verse 2]
Saeroun segyereul boyeojulge
Meolli gal teni mamui junbil hae
What you need, oh, come and see
Uril wihan masterpiece
Neoreul gwantonghan geu segyee
Baldidyeo bwa ije nun tteo bwa
Saeroun chapter neol annaehae
Nal algi jeoneuro gal sun eopseul geol
[Pre-Chorus]
Naneun ne mameul da ilji han su apseon daeume
Chagaun sesange neoreul ana nae ongiga dake
[Chorus]
Ra-pa, rum-pum-pum naegero siseoni ssollyeo
Ra-pa, rum-pum-pum
Yeah, yeah, keep on the roll, babe
Ra-pa, rum-pum-pum soneul nopi deo ollyeo
Gyeongheomhan jeok eomneun scene, no doubt
Sijakae star is born
[Bridge]
Deryeodajulge geuge eodideun
Gyeote isseo nega nugudeun
Nunbusin challanham mamkkeot mankkikae
Geu sunganiya machimnae
Sumjungnyeoitdeon modu jaril chaja
Yeogi moduga uril noraehae
Uril noraehae, yeah
[Post-Bridge]
Uh-huh, yeah, yeah we off the grid
Keep up through the fire, we go wild
'Til the break of dawn, we roll that, shh, yeah
Dungdunggeorineun sorie matchwo
Soljikaejyeo bolkka (I just need to know)
Simjange ttara nae maeumdaero (I just need to know)
Baneunghaedo dwae
[Chorus]
Ra-pa, rum-pum-pum naegero siseoni ssollyeo
Ra-pa, rum-pum-pum
Yeah, yeah, keep on the roll, babe
Ra-pa, rum-pum-pum soneul nopi deo ollyeo (Yeah)
Gyeongheomhan jeok eomneun scene, no doubt
Sijakae star is born (Oh, sijakaebwa, yeah)
[Post-Chorus]
Rum-pum-pu-pu-pu-pum (Ah-ah-ah-ah)
Rum-pum-pu-pu-pu-pum (Ah-ah-ah-ah)
Rum-pum-pu-pu-pu-pum (Ah-ah-ah-ah)
It's just for you
Rum-pum-pu-pu-pu-pum (Ah-ah-ah-ah)
Rum-pum-pu-pu-pu-pum (Ah-ah-ah-ah)
Rum-pum-pu-pu-pu-pum (Ah-ah-ah-ah)
Yeah, it is just for you
[Outro]
Pum-pum, pum-pum-pum, pum
Pum-pum, pum-pum-pum, pum
Pum-pum, pum-pum-pum, pum
Baby, it's who we are
Conclusion
"Rum Pum Pum" by VIVIZ represents a significant milestone in the group's artistic journey. The song showcases the trio's evolution since their debut, blending elements of their GFRIEND roots with a fresh, modern sound. Eunha, SinB, and Umji have demonstrated their vocal prowess and ability to adapt to new musical styles, capturing the attention of fans and critics alike.
The release, part of the UNIVERSE Music project, has made waves in the K-pop scene with its catchy melody and visually stunning music video. The intricate choreography and eye-catching aesthetics have further solidified VIVIZ's position among top girl groups in the industry.
While opinions on "Rum Pum Pum" have been mixed, with some praising its infectious rhythm and others finding the chorus repetitive, the song undeniably showcases VIVIZ's potential for growth and experimentation. As the group continues to carve out their unique identity in the competitive world of K-pop, fans and industry observers alike are eager to see what new heights VIVIZ will reach in their future endeavors.
The success of "Rum Pum Pum" serves as a testament to VIVIZ's resilience and adaptability, proving that they are more than capable of standing on their own as a trio. As they continue to explore new musical territories and refine their artistry, VIVIZ is poised to make an even greater impact on the K-pop landscape in the years to come.
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