Viviz - Summer Vibe (era) "Loveade"
VIVIZ, the K-pop trio consisting of former GFriend members SinB, Eunha and Umji, has made a splash in the music scene with their sophomore mini-album 'Summer Vibe'. The group, formed in October 2021 under Big Planet Made (BPM) Entertainment, has quickly established themselves as rising stars in the industry.
The release of 'Summer Vibe' marks VIVIZ's second comeback of the year, following their debut in February. The album features six tracks, including the title track 'Loveade,' along with 'Siesta,' 'Party Pop,' 'Love Love Love,' '#Flashback,' and 'Dance'.
The music video for 'Loveade' showcases the group's playful side, with each member attempting new hobbies. Eunha takes on dance, SinB sets up a mobile drink stand, and Umji tries her hand at archery. The video captures the essence of summer, with the pre-chorus lyrics emphasizing the season's heat and excitement: "The hot sunlight heats up between you and me / Swallow the heart that spilled over a piece of summer".
This comeback follows VIVIZ's participation in the competition show 'Queendom 2,' where they released the track 'Red Sun!' as part of the final round. Their quick rise in the K-pop industry has caught the attention of fans worldwide, with their music now available through various online platforms and stores catering to K-pop enthusiasts.
Summer Vibe
Type
Mini
Artist
VIVIZ
Released
July 6, 2022
Format(s)
CD, download, streaming
Recorded
2022
Genre
Dance, pop, house, R&B, ballad
Length
19:58
Label(s)
BPM Entertainment
Swing Entertainment
Distributor(s)
Kakao Entertainment
Track list
"Loveade" - 3:38
"Siesta" - 2:59
"Party Pop" - 3:18
"Love Love Love" - 3:23
"#Flashback" - 3:25
"Dance (춤)" - 3:15
The Evolution of VIVIZ: From GFRIEND to Summer Vibe
Brief History
VIVIZ, consisting of former GFRIEND members SinB, Eunha and Umji, emerged as a new K-pop trio in October 2021 under Big Planet Made (BPM) Entertainment. Their journey has been marked by challenges, including facing criticism from some GFRIEND fans over past controversies. Despite these obstacles, VIVIZ has persevered, earning a reputation as one of the most promising rookie groups of 2022.
Musical Growth
Since their debut, VIVIZ has demonstrated significant musical growth. Their discography showcases a diverse range of styles, with b-sides like "Tweet Tweet," "Mirror," and "Fiesta" receiving particular praise from fans. The group's participation in the competition show 'Queendom 2' further highlighted their versatility, culminating in the release of the track "Red Sun!" as part of the final round.
New Identity
VIVIZ has successfully carved out a new identity distinct from their GFRIEND roots. Their debut marked a shift towards a sleeker, more glamorous image, with members like Umji stunning netizens with her evolved visuals. The group's concept photos for their mini-albums have showcased a modern streetwear style and confident girl crush image, reflecting their growth as artists. VIVIZ continues to experiment with different hairstyles, makeup, and fashion, proving their ability to adapt and thrive in various concepts.
Summer Vibe: Concept and Creation
Album Theme
VIVIZ's "Summer Vibe" album embraces a refreshing and energetic concept, perfectly capturing the essence of the season. The title track "Loveade" infuses a funky disco sound with a fizzy, refreshing enthusiasm, reminiscent of an ice-cold glass of lemonade on a hot summer day. This departure from their previous group GFRIEND's melancholic summer releases showcases VIVIZ's focus on pure fun and enjoyment.
Production Process
The album's production process involved collaboration with renowned producers to create a diverse range of styles. While specific details about the production are not provided in the given information, the album's sound suggests a blend of synth-pop and disco influences. The group worked to achieve a balance between upbeat dance tracks and more relaxed summer vibes, catering to various moods associated with the season.
Creative Direction
VIVIZ's creative direction for "Summer Vibe" emphasizes their growth and versatility as artists. The album features six tracks, including the title track "Loveade," along with "Siesta," "Party Pop," "Love Love Love," "#Flashback," and "Dance". The music video for "Loveade" showcases the group's playful side, with each member attempting new hobbies: Eunha takes on dance, SinB sets up a mobile drink stand, and Umji tries her hand at archery.
The album's packaging reflects its summer theme, with two main versions: "Flying Point" and "Ready to Summer". These versions include a 64-page photobook, showcasing the group's summer-themed concept. The creative direction extends to the album's physical presentation, offering fans various collectible items such as photocards, paper mobiles, and postcards.
Title Track Spotlight: Loveade
Song Analysis
"Loveade," the lead single from VIVIZ's second extended play "Summer Vibe," was released on July 6, 2022, by BPM Entertainment. Composed in the key of C-sharp major with a tempo of 114 beats per minute, the song is described as a dance-pop track with a "funky and retro vibe". The lyrics, written by Hwang Yu-bin, Deez, and Saay, creatively compare the love between two people to a refreshing ade beverage.
The song features an upbeat and energetic funky retro pop instrumental with a fun beat, creating a refreshing and bright atmosphere. The chorus and bridge sections showcase higher-pitched vocals, with the bridge being particularly noteworthy as a showstopping moment in the track. While the main hook, "I love it ... love it, ice loveade," has been criticized by some for feeling flat initially, it has proven to be catchy with multiple replays.
Music Video Breakdown
The music video for "Loveade" embodies a summery and bright aesthetic, aligning perfectly with the song's theme. It portrays each VIVIZ member attempting new hobbies: Eunha takes on dance, SinB sets up a mobile drink stand, and Umji tries her hand at archery. One particularly humorous scene features a man pierced with arrows that Umji shot and missed.
A standout element of the video is the dance set with mirrored walls, which was cleverly utilized to create visual variety while potentially reducing production costs. The overall visual concept of the video seems to convey a message of making the best out of a situation, with a subtle hint of a crush storyline.
Choreography Highlights
The choreography for "Loveade" complements the song's summer vibe, featuring movements that appear natural and relaxed, reminiscent of casual dancing on a beach. A memorable aspect of the performance is the small heart shapes and motions the members make with their hands, adding a cute and charming element to the routine.
One particularly clever tactic in the choreography is the triangle formation just before the final chorus. In this formation, the members perform small swinging motions while standing in one spot, while the camera moves to create the illusion of more dynamic movement. This approach adds visual interest to the performance without requiring complex dance moves, further emphasizing the laid-back summer concept of the song.
B-Side Gems: Exploring the Album Tracks
Siesta and Party Pop
"Siesta," the second track on VIVIZ's "Summer Vibe" album, transports listeners with its '90s-inspired sounds and upbeat bass riffs. Composed by Tommy Park, Antti Oikarinen, Lee Seuran, Andreas Öberg, and Maria Marcus, the song's title refers to an afternoon rest, fitting for the summer season. The lyrics playfully compare a special someone to a siesta, with the repeated line "Baby, you're my, you're my siesta".
"Party Pop" follows with an up-tempo beat that encourages listeners to hit the dance floor. Composed by Caroline Gustavsson, Cho Yoonkyung, Joe Chen, and AVENUE 52, the song blends pop with a hint of city pop influence. The chorus features the catchy line "Shake it, shake it, shake it up right now, turn the music up," embodying the carefree spirit of summer.
Love Love Love and #Flashback
"Love Love Love," a deep-house tune written by C'SA and dani, captures the essence of an innocent seasonal romance. The song's production builds gradually, creating a satisfying snowball effect that culminates in a dizzying series of synth accents during the first chorus. Despite a slight dip in energy during the second verse, the overall bright and buoyant nature of the track makes it a highlight of the album.
"#Flashback" takes listeners on a nostalgic journey with its old-school R&B sound. Composed by DEEZ, Daniel "Obi" Klein, Charli Taft, and Ellie Suh, the song encourages reminiscing about summer nights spent with a lover. It invites listeners to create new memories and cherish moments together through photographs.
Dance (춤) - The Emotional Finale
The album concludes with "Dance," a ballad that slows down the tempo and showcases VIVIZ's impressive vocal range. Composed by Hwang Hyun and Park Kitae, the track features light, feathery vocals and entrancing harmonies. This emotional finale provides a perfect counterbalance to the album's more upbeat tracks, offering listeners a moment of reflection and intimacy.
Musical Diversity in Summer Vibe
Genre Exploration
VIVIZ's "Summer Vibe" album showcases a diverse range of musical styles, demonstrating the group's versatility. The title track "Loveade" sets the tone with its funky and retro vibe, while other tracks explore different genres. "Siesta" is described as a pop dance song featuring 90s-style guitar riffs. "Love Love Love" takes on an uptempo deep house genre, offering a different flavor to the album. The track "#Flashback" brings an urban R&B sound with a new jack swing vibe, incorporating retro synth pads .
Vocal Performances
The album highlights VIVIZ's vocal abilities across various styles. In "Loveade," SAAY, Eunha, and DEEZ contribute backing vocals, adding depth to the track. Other songs feature different vocal directors, such as Sound Kim for "Siesta," Duble Sidekick for "Party Pop," and C'SA for "Love Love Love". This variety in vocal direction allows each member to showcase their unique vocal color and range throughout the album.
Instrumental Arrangements
"Summer Vibe" features diverse instrumental arrangements that complement each song's style. "Siesta" incorporates guitar, bass, drum, synth, and computer programming by Antti Oikarinen. "Dance," the album's ballad track, is adorned with minimalist instruments and "spatial effectors," creating a more intimate atmosphere. DEEZ contributes keyboard work on "#Flashback," while Hwang Hyun provides piano accompaniment on "Dance". These varied instrumental arrangements enhance the album's musical diversity, offering listeners a rich auditory experience across different genres.
Visual Aesthetics and Styling
Concept Photos Analysis
VIVIZ's concept photos for their second mini-album, 'Summer Vibe,' capture the essence of the season with a vibrant and refreshing aesthetic. The images showcase the group's evolution, particularly highlighting Umji's transformation. Her orange hair and confident demeanor demonstrate a significant growth from her early days in GFRIEND, reflecting a more mature and self-assured image. The concept photos effectively set the tone for the album, promising an exciting and energetic summer comeback.
Fashion Choices
The group's styling for 'Summer Vibe' embraces a summery theme, with outfits that complement the album's concept. Eunha's decision to maintain her signature short hair stands out, as it has become her recognizable feature and suits her facial structure well. The fashion choices for their performances, including their appearance in London, have been notably impressive, with the members looking polished and stylish.
Set Designs and Props
While specific details about set designs and props are limited in the provided information, the album packaging offers insights into the visual elements of 'Summer Vibe.' The album comes in multiple versions, including a jewel case version with individual member editions. Each version includes a photobook, showcasing the summer-themed concept through various visual elements. The inclusion of items such as photocards, stickers, and a CD suggests a cohesive visual strategy that extends beyond the music to create a comprehensive summer experience for fans.
Summer Vibe's Impact on VIVIZ's Career
The release of "Summer Vibe" has had a significant impact on VIVIZ's career, demonstrating their growth and solidifying their position in the competitive K-pop industry.
Chart Performance
VIVIZ's "Summer Vibe" has shown impressive chart performance, setting new records for the group. The album sold 23,278 units on its first day of release, breaking the group's previous record. This achievement made "Summer Vibe" VIVIZ's highest-selling album in terms of first-day sales, surpassing their debut EP "Beam of Prism," which had 22,566 copies sold. The album also reached a peak position of 8 on the South Korean Albums (Circle) chart and secured the 18th spot on the monthly chart.
Critical Acclaim
While "Summer Vibe" has received mixed reviews, it has generally been well-received by critics and fans. The album has been praised for its fun, poppy sound and consistent quality. Some reviewers have highlighted tracks like "Love Love Love" as potential title track material, showcasing the album's overall strength. The title track "Loveade" has been described as a funky retro pop-based dance song that effectively captures the essence of summer.
Fanbase Growth
The release of "Summer Vibe" has contributed to VIVIZ's growing fanbase. The group's participation in the second season of Mnet's popular girl group competition show "Queendom" alongside established K-pop acts has helped increase their visibility and attract new fans. Members have noted their personal growth through these experiences, with Eunha stating, "We were able to grow a lot while presenting various performances on the program. I think our skills have also improved very much". This increased exposure and skill development have likely translated into a broader and more engaged fanbase.
VIVIZ (비비지) - 'LOVEADE' MV
VIVIZ - LOVEADE (Romanized) Lyrics
[Intro: Eunha]
Oh, yeah
[Verse 1: Eunha, SinB]
Oneuldo jeil meonjeo chatge doeneun coffeee
Nunman beonjjeok
Tteun chaero bappi umjigideon everyday (Ooh-ooh-ooh, ooh-ooh)
Phew, nal kkaeul aju teukbyeolhan masi pillyohae, mayday, yeah
[Pre-Chorus: Umji, SinB]
Neoreul bon sungan
Tok ssoneun ireon neukkimeun like sour
Onmom kkeutkkaji
Heureuneun jjarithan tteollime shower
Memareun harul jeoksin
Neol han bangulkkaji namgimeopsi wonhae (He-е-e-ey)
[Chorus: Eunha]
Han ip kkaemurеo, sweet
Gadeuk goin ne mameul steal
Chaoreugo tto neomchyeo
Geu ipsul sairo ssodanae bwa, ah-ah
(Ooh, ooh-ooh, ooh-ooh, ooh, ooh-ooh, ooh-ooh)
[Post-Chorus: Umji, SinB, Eunha]
I love it, love it, love it, love it, ice loveade
I love it, love it, love it, love it, ice loveade
I love it, love it, love it, love it, ice loveade
I love it, love it, love it, love it, ice loveade
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[Verse 2: SinB, Umji, Eunha]
Janjanhan mameul dwiseokkeonwa (Seokkeonwa)
Mami dugeundugeundae, neukkyeobwa? (Neukkyeobwa)
Nega tuk hago nae mameul heundeul ttaemyeon
Ganjireoul mankeum deultteowa like sparkling
Boiji? tumyeonghan love emotion
Deo sumgil bangbeopjocha eomneunde, y-yeah, yeah, yeah
[Pre-Chorus: SinB, Umji]
Tteugeowojin haetsal
Neowa na uri saireul dalgwo
Yeoreum han jogak
Wiro ssodajin mameul kkuk samkyeo
I eojireoun tteollim dan han bangulkkaji
Nochijineun aneullae
[Chorus: Eunha]
Han ip kkaemureo, sweet
Gadeuk goin ne mameul steal
Chaoreugo tto neomchyeo
Geu ipsul sairo ssodanae bwa, ah-ah
(Ooh, ooh-ooh, ooh-ooh, ooh, ooh-ooh, ooh-ooh)
[Bridge: SinB, Umji, Eunha]
I love it like that, like that (Yeah)
Nan idaerodo joeunde (Joeunde)
Deo jinhaejyeobolkka? nege
Jeomjeom nogaga, look at me, watch
Ikkeullideut nuneul matchwo wa
Now, sugar level higher
Come look at me, just look at me
I love it, such a feeling
Love it, love it, love it
[Refrain: Eunha, SinB, Umji]
I love it, love it, love it, love it, ice loveade
I love it, love it, love it, love it, ice loveade
I love it, love it, love it, love it, ice loveade
Neol namgimeopsi deo wonhae, eh-eh, yeah (He-e-e-ey)
[Chorus: SinB, Eunha, Umji, Eunha & SinB]
Han ip kkaemureo, sweet (Oh, oh)
Gadeuk goin ne mameul steal (Ne mameul steal)
Chaoreugo tto neomchyeo (Chaoreugo tto neomchyeo)
Geu ipsul sairo ssodanae bwa (Sairo ssodanae bwa, ah-ah)
Ajjilhal mankeum freeze (Freeze, eh-eh, yeah-eh-eh)
Eoreobuteun mam nogil breathe (Yeah-eh-eh, yeah-eh)
Tteugeowojin ne sumi
Nae ipsul sairo seumyeojyeo wa, ah-ah
I love it, jigeum i neukkim
[Post-Chorus: Eunha, SinB, Umji]
I love it, love it, love it, love it, ice loveade
I love it, love it, love it, love it, ice loveade
I love it, love it, love it, love it, ice loveade
I love it, love it, love it, love it, ice loveade
Conclusion
VIVIZ's "Summer Vibe" album has made a significant impact on the K-pop scene, showcasing the group's growth and versatility. The album's diverse musical styles, ranging from pop dance to deep house and R&B, demonstrate VIVIZ's ability to explore different genres while maintaining a cohesive summer theme.
The title track "Loveade" has received mixed reviews, with some praising its fun and fresh vibe while others noting its restrained nature . Despite this, the song has gained popularity, particularly for its catchy chorus and memorable choreography. The B-sides have garnered significant attention, with tracks like "Love Love Love" and "#Flashback" being highlighted as standout performances [201, 203].
The album's commercial success is evident in its chart performance, with "Summer Vibe" reaching a peak position of 8 on the South Korean Albums (Circle) chart and securing the 18th spot on the monthly chart. This achievement, coupled with the group's growing fanbase and critical acclaim, solidifies VIVIZ's position as rising stars in the competitive K-pop industry.
While some listeners have noted areas for improvement, such as pushing the production further or addressing the high pitch of vocals, the overall reception of "Summer Vibe" has been positive . The album's ability to offer a different kind of summer vibe than initially expected has intrigued fans and critics alike, showcasing VIVIZ's potential for continued growth and innovation in their musical journey.
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