BLACKPINK Rosé Stuns in Dazed Korea Spring 2024 Cover

BLACKPINK's Rosé continues to dominate the fashion world as she graces Dazed Korea 2024 Spring issue with a striking new look, featuring an unprecedented curled-up hairstyle. Notably, this cover appearance coincides with her appointment as Rimowa's global brand ambassador on September 8, 2024, joining the ranks of distinguished personalities like Lewis Hamilton and Kylian Mbappé in the Fall Winter 2023.24 'Never Still 4' campaign.

The Spring 2024 edition of Dazed Korea, titled "The Art of ROSÉ, the Way of ROSÉ, and the Future of ROSÉ," showcases the artist's versatility and influence in the fashion industry. Additionally, the high-profile photoshoot, masterfully captured by photographer Go Wontae and styled by fashion director Yun Aeri, represents another milestone in Rosé's ongoing relationship with the prestigious magazine, further cementing her status as a global fashion icon.

Rimowa Unveils Rosé as Face of Spring Campaign

German luxury luggage manufacturer Rimowa has unveiled its latest "Never Still 4" campaign, featuring BLACKPINK's Rosé alongside Formula 1 champion Sir Lewis Hamilton and soccer star Kylian Mbappé. The campaign, which launched across cinema, digital, outdoor, and print platforms, presents a more intimate perspective of these global icons through short films depicting their personal journeys.

The campaign, developed in collaboration with Anomaly London, explores the concept of purposeful travel as a catalyst for inner transformation. Throughout the campaign, Rosé shares her unique perspective on the evolving meaning of home, shaped by her constant travels between Seoul and Paris for fashion engagements and international tours.

"Travel allowed me to expand my meaning of home. As travelling has become an essential part of my life, I've realized that home has become more of a state of mind than a specific place. It's a collection of memories, experiences and people that provide a sense of belonging," Rosé explains.

The campaign features a distinctive soundtrack composed by Hans Zimmer, designed to inspire global movement and emotional connection. Moreover, Rosé's involvement extends beyond the initial campaign, as she has subsequently been appointed as Rimowa's global ambassador. In this role, she has already made significant contributions, including the launch of the new Essential collection featuring Mint & Papaya colorways - pastel shades inspired by tropical paradise themes.

Most recently, Rosé attended the RIMOWA 'Mint & Papaya' collection launch event in Seoul, South Korea. Her presence at the event showcased the brand's commitment to merging luxury travel accessories with contemporary fashion sensibilities. The collaboration between Rosé and Rimowa represents a strategic alliance that combines the artist's global influence with the brand's heritage in premium travel accessories.

The campaign's success lies in its ability to showcase not only the destinations these icons reach but also the transformative impact of their journeys. Through this partnership, Rimowa continues to emphasize its understanding of modern travel needs while maintaining its position as a leading luxury travel brand.

Dazed Korea Transforms Rosé's Image

The Spring 2024 issue of Dazed Korea presents an extraordinary transformation of BLACKPINK's Rosé, photographed by Go Wontae and styled by Yun Aeri. The editorial marks a significant departure from her signature look, featuring glamorous curls that have captivated fashion enthusiasts worldwide.

The creative direction, spearheaded by Song Yuli with set design by Lee Nakyug, showcases Rosé in an array of carefully curated ensembles. The beauty team, consisting of hair stylist Lee Seonyeong, makeup artist Lee Myungsun, and manicurist Park Eunkyung, crafted a fresh aesthetic that perfectly complements her new look.

Throughout the editorial spread, Rosé embodies various personas through distinctive outfit choices. From chic miniskirts to vintage-inspired tees featuring phrases like 'Wild Horses,' each ensemble reveals a different facet of her personality. The minimal makeup approach, enhanced by vibrant lip gloss, creates a springtime essence that radiates through every photograph.

The magazine unveiled four distinct covers, each highlighting Rosé's versatility and global appeal. Her transformation extends beyond mere styling changes, as the editorial successfully captures a more romantic side of her personality. The soft, tousled curls represent a bold departure from her typically sleek hairstyles, making her almost unrecognizable yet undeniably striking.

The collaborative effort between the artist and the creative team has resulted in a high-teen fashion narrative that seamlessly blends with Rosé's distinctive style. The editorial demonstrates the power of artistic vision, as each image showcases the seamless integration of fashion, beauty, and personal expression.

Behind the scenes, the production team focused on creating an atmosphere that allowed Rosé to explore this new aesthetic dimension. The result is a collection of images that not only showcase her evolution as a fashion icon but also demonstrate her ability to adapt and reinvent herself while maintaining her authentic charm.

Fashion Industry Reacts to Groundbreaking Shoot

The fashion industry's response to Rosé's Dazed Korea Spring 2024 cover has been unprecedented, particularly regarding the Rimowa Essential Trunk Plus suitcase in Petal Pink featured in the shoot. The luxury item sold out within minutes across 35 countries, demonstrating the BLACKPINK member's extraordinary influence on global consumer behavior.

Social media platforms erupted with enthusiasm following the cover reveal. The photoshoot immediately became a trending topic on X (formerly Twitter) and generated significant buzz on Weibo. Fashion experts, celebrities, and beauty-focused platforms flooded Instagram with praise for the innovative styling direction.

Korean netizens expressed particular admiration for the artistic direction, with many comparing Rosé's transformed appearance to that of an international actress. Comments highlighted the uniqueness of the photography and praised her departure from conventional K-pop styling norms. Furthermore, the shoot marks a significant milestone as it represents Rosé's first major hair transformation since 2018.

The creative collaboration between photographer Go Wontae and stylist Yun Aeri has garnered acclaim for its artistic vision. The beauty team, consisting of hair stylist Lee Seonyeong and makeup artist Lee Myungsun, successfully created a look that challenged conventional beauty standards while maintaining Rosé's signature elegance.

Industry insiders particularly noted the strategic partnership between Dazed Korea and Rimowa, as this marked a rare type of ambassadorship program for a K-pop idol. The collaboration has since influenced Rosé's involvement in various high-profile fashion events, specifically her attendance at Rimowa's 125th anniversary exhibition party in New York.

The editorial's success extends beyond traditional fashion metrics, establishing new benchmarks for brand collaborations in the K-pop industry. Fashion critics have praised the shoot's ability to showcase both commercial appeal and artistic innovation, particularly through the strategic use of pinkish effects that complement Rosé's rosy blonde hair coloring.

Global Brands Rush to Partner with Rosé

Rosé's influence in the fashion and lifestyle industry continues to expand as prestigious brands seek partnerships with the BLACKPINK member. In a significant development, PUMA announced Rosé as their global brand ambassador, joining an elite roster that includes Rihanna, A$AP Rocky, Dua Lipa, and Skepta. Through this collaboration, Rosé will contribute her unique insights to PUMA's global campaigns, especially the 'Rewrite the Classics' program.

The partnership with PUMA marks a pivotal moment in Rosé's career, coinciding with her transition into solo projects. The sportswear giant recognized her remarkable influence across music, fashion, and culture globally, leading to this strategic alliance. Maria Valdes, PUMA's Chief Product Officer, emphasized how Rosé's perspective will help redefine their classic space, particularly with franchises like Palermo and Speedcat.

Beyond sportswear, Rosé maintains strong relationships with luxury brands. As Yves Saint Laurent's ambassador for both fashion and beauty since 2020, she embodies the brand's iconic Left Bank chic style. Her partnership with Tiffany & Co., initiated in 2021, showcases her modeling the HardWear collection, featuring bold 18k yellow and rose gold jewelry with pavé diamonds.

In the beauty sector, Rosé serves as Sulwhasoo's global ambassador, a role that began in 2022. This partnership holds personal significance, as she revealed using Sulwhasoo products from her youth. The collaboration emphasizes her connection to Korean skincare heritage and modern beauty standards.

These partnerships have proven mutually beneficial, with brands experiencing significant market impact. For instance, during her recent Dazed Korea shoot, Rimowa products featured in the editorial sold out within minutes across 35 countries. This demonstrates her extraordinary influence on consumer behavior and brand perception.

With estimated assets of USD 18.00 million, Rosé's portfolio of brand endorsements continues to grow, establishing her as one of the most influential Korean celebrities in the global fashion and lifestyle industry. Each partnership strategically aligns with her personal brand while maintaining authenticity and connection with her audience.

FAQS

Q: What inspired the curly hair transformation for Rosé's Dazed Korea shoot?

The curly hair transformation emerged from a collaborative vision between hair stylist Lee Seonyeong and the creative team. The decision aimed to showcase Rosé's versatility while maintaining her signature elegance. This marks her first significant hair transformation since 2018, demonstrating a bold departure from her characteristic straight hairstyles.

Q: Which creative professionals were involved in the Dazed Korea Spring 2024 shoot?

The editorial team consisted of:

Photographer: Go Wontae
Fashion Director: Yun Aeri
Creative Director: Song Yuli
Set Designer: Lee Nakyug
Hair Stylist: Lee Seonyeong
Makeup Artist: Lee Myungsun
Manicurist: Park Eunkyung

Q: What makes this Dazed Korea cover shoot unique?

The Spring 2024 edition stands out through its artistic direction titled "The Art of ROSÉ, the Way of ROSÉ, and the Future of ROSÉ." The shoot features four distinct covers, each highlighting different aspects of Rosé's personality. The minimal makeup approach, coupled with vibrant lip gloss, creates a fresh springtime aesthetic previously unseen in her editorial work.

Q: How has the fashion industry responded to the shoot?

The response has been overwhelmingly positive, with the Rimowa Essential Trunk Plus suitcase in Petal Pink featured in the shoot selling out across 35 countries. Fashion experts have praised the innovative styling direction, comparing Rosé's transformed appearance to that of an international actress.

Q: What role does this shoot play in Rosé's brand partnerships?

This editorial coincides with her appointment as Rimowa's global brand ambassador, joining their "Never Still 4" campaign alongside Lewis Hamilton and Kylian Mbappé. The shoot demonstrates her growing influence in luxury fashion, complementing her existing partnerships with prestigious brands like Yves Saint Laurent, Tiffany & Co., and Sulwhasoo.

Q: What styling elements were featured in the shoot?

The editorial showcases various ensembles, including chic miniskirts and vintage-inspired tees with phrases like 'Wild Horses.' Each outfit was carefully selected to reveal different facets of Rosé's personality while maintaining a cohesive high-teen fashion narrative that aligns with her distinctive style.