Rosé's Historic 2021 Achievements: From Met Gala to Global Brand Ambassador

Rosé achievements 2021 marked a groundbreaking year in K-pop history as she became the first female K-pop idol to attend the prestigious Met Gala. Her historic appearance on September 13, 2021, followed her notable arrival at Incheon Airport just days earlier, where she showcased full Saint Laurent attire, generating significant buzz among fashion enthusiasts.

Additionally, her accomplishments extended far beyond the fashion realm. As the newly appointed global ambassador for Tiffany & Co., Rosé participated in the Tiffany HardWear digital campaign, while simultaneously achieving remarkable success in music. Her debut single album "R" made her the second solo female K-pop artist to reach the Billboard Hot 100, with "On the Ground" landing at No. 70. These achievements solidified her position as a multifaceted artist who successfully bridged the worlds of music and fashion.

Breaking Ground in Fashion

Saint Laurent made a historic decision in 2020 by appointing Rosé as their global ambassador - the first in the brand's 59-year history. Her influence on the fashion house proved substantial, particularly during their summer 2021 women's fashion show. The event's video garnered an impressive 120.8 million digital views, with 27.3 million on YouTube, 11 million on Instagram and Facebook, furthermore 30.6 million on Weibo.

The New Zealand-born singer's impact on Saint Laurent's digital presence became evident when she prompted her 34.6 million Instagram followers to watch the fashion show. Subsequently, the brand's earned media value in December reached 89.9 million euros, contributing to a year-to-date growth rate of 158 percent.

Her partnership with Saint Laurent opened doors to other prestigious collaborations. In early 2021, she became the muse for Yves Saint Laurent Beauté. The cosmetics brand recognized her as the embodiment of their 'Young, Edgy, and Luxury' identity. Moreover, she secured a position as Tiffany & Co's global ambassador, starring in their 2021 Tiffany HardWear digital campaign.

Rosé's fashion influence reached new heights at the Met Gala 2021, where she appeared alongside Saint Laurent's creative director Anthony Vaccarello. She chose a striking Saint Laurent creation - a little black dress adorned with a white bow embellishment, complemented by a choker and dramatic dangle earrings. This appearance marked a significant milestone as she became one of the first female K-pop stars to attend the prestigious event.

Throughout 2021, she consistently showcased Saint Laurent's designs across various platforms. From her appearance on Jimmy Kimmel, where she wore a velvet tunic-style dress with ruff-neck lace details, to Good Morning America, where she sported a puff-shouldered style with a heart-shaped belt. Her fashion choices consistently aligned with Anthony Vaccarello's vision for Saint Laurent, merging sharp Parisian elegance with contemporary aesthetics.

Solo Music Career Milestones

March 2021 marked a milestone in K-pop history as Rosé unveiled her highly anticipated debut single album "R" through YG Entertainment and Interscope Records. The album, produced by an acclaimed team including Teddy, 24, Jorgen Odegard, Ojivolta, Jon Bellion, and Brian Lee, showcased Rosé's exceptional vocal prowess and songwriting abilities.

The release shattered multiple records, notably achieving the highest first-week sales by a female K-pop soloist with 448,089 copies. The album's success continued as it earned double platinum certification from the Korea Music Content Association in November 2021 for surpassing 500,000 sales, ultimately reaching triple platinum status in December 2023 with 750,000 copies sold.

"On the Ground," the lead single, made history by becoming the first song by a solo K-pop artist to reach number one on both the Billboard Global 200 and Global Excl. US charts. The music video garnered an impressive 41.6 million views within 24 hours, breaking PSY's eight-year record and earning Rosé a Guinness World Record for the most viewed YouTube music video by a solo K-pop artist.

The album's second track, "Gone," released as a single on April 5, 2021, demonstrated Rosé's versatility through its soft rock and indie rock elements. Both tracks featured Rosé's first-time songwriting contributions, allowing her to experiment with different vocal techniques and showcase a new musical side.

Rosé's promotional activities included a groundbreaking performance on The Tonight Show Starring Jimmy Fallon, making her the first K-pop soloist to appear on the show. The single "On the Ground" achieved remarkable success, peaking at number 70 on the US Billboard Hot 100, establishing itself as the highest-charting song by a Korean female soloist in the United States at that time.

The album's commercial triumph extended beyond sales, amassing over 1.1 billion streams on YouTube music, securing its position as the most streamed album by a Korean female soloist on the platform. These achievements solidified Rosé's status as a formidable solo artist, setting new benchmarks in the global music industry.

Global Brand Partnerships

In April 2021, Tiffany & Co. announced a significant partnership by appointing Rosé as their new global ambassador. The luxury jewelry house selected her for the 2021 Tiffany HardWear digital campaign, recognizing her bold personality and modern style influence. The campaign, which made its global debut on April 23, showcased the collection's gauge links and industrial shapes.

Following this success, Rosé continued her association with Tiffany & Co. through 2022, introducing new HardWear campaigns that featured select pieces from their latest collections. Her partnership with the brand extended beyond digital presence, as she graced their Manhattan flagship store facade starting May 2021.

In a groundbreaking development for 2024, PUMA welcomed Rosé into their roster of transformative Sportstyle ambassadors, alongside renowned artists like Rihanna, A$AP Rocky, and Dua Lipa. Her role focuses on amplifying PUMA's iconic silhouettes and supporting their 'Rewrite the Classics' program. Maria Valdes, PUMA's Chief Product Officer, expressed enthusiasm about leveraging Rosé's knowledge and vision to redefine their classic space.

Throughout her brand partnerships, Rosé demonstrated versatility across various sectors. In 2019, she promoted Perfect World Entertainment's MMORPG Perfect World Mobile through an innovative commercial. She also collaborated with meditation app Calm in 2021, narrating a bedtime story titled "Grounded With Rosé".

Her commercial influence extended to retail partnerships, specifically with Homeplus, one of South Korea's largest retail stores. The company selected her alongside actor Yeo Jin-goo to establish a youthful brand image for their 25th anniversary. The campaign featured Rosé in engaging scenarios, such as preparing fruit cakes and showcasing the store's efficient delivery service.

These partnerships significantly contributed to her estimated net worth of USD 18 million, establishing her as a powerful force in both entertainment and commercial sectors. Her ability to connect with diverse audiences across fashion, technology, and retail domains has made her an invaluable asset for global brands seeking to enhance their market presence.

FAQS

Curious fans often ask questions about the multifaceted K-pop star. Here are some frequently asked questions about Rosé that shed light on her personal life and career journey.

Where was Rosé born? Despite common belief, Rosé was not born in Australia. She was born in Auckland, New Zealand, although she spent her formative years growing up in Melbourne, Australia.

What is Rosé's current status in social media? Among Korean idols, Rosé holds a significant position as the third most-followed personality on Instagram. This substantial following reflects her widespread influence and popularity in the global entertainment industry.

Has Rosé revealed her ideal type? Throughout her career, Rosé has maintained privacy regarding her personal life. Nevertheless, during a guest appearance on the radio program 'Ji Suk Jin's 2 O'Clock Date' in June 2018, she shared that her ideal type is Korean actor Gong Yoo.

What are Rosé's future plans with BLACKPINK? Currently, all BLACKPINK members, including Rosé, Jennie, Lisa, and Jisoo, are focusing on their individual solo albums and projects. The group plans to reunite in the future, with Rosé expressing optimism about their eventual comeback.

How does Rosé view the group's temporary break? According to Rosé, the break serves as an opportunity for creative growth. After working together for over 12 years, she believes this time apart allows each member to explore their individual artistic paths. She expressed confidence that their reunion would bring enhanced creativity and fresh perspectives to their collective work.

What makes Rosé unique in the K-pop industry? Beyond her musical achievements, Rosé stands out for her ability to balance multiple roles effectively. Her success spans across various domains - from breaking records in music to establishing herself as a fashion icon and securing prestigious brand partnerships.

These insights into Rosé's background, preferences, and future plans offer a glimpse into the life of this accomplished artist who continues to make waves in both the entertainment and fashion industries.