Doyeon x SJYP: Your Essential Guide to Summer 2024's Must-Have Pieces

Doyeon steps into the spotlight as the face of SJYP's Summer 2024 Collection, bringing her signature style to one of the season's most anticipated fashion releases. The extensive photo album features 40 stunning images of the K-pop star modeling the latest summer designs, capturing the essence of the collection's fresh and vibrant aesthetic.

Fashion enthusiasts and fans alike can explore how Kim Doyeon showcases her versatility throughout this photoshoot, highlighting why she continues to make waves in the K-fashion industry. Furthermore, this collaboration between the K-pop sensation and the renowned fashion brand demonstrates why Doyeon's influence extends beyond music into style trends.

Doyeon and SJYP: A Summer Style Power Duo

When Steve J and Yoni P launched SJYP in summer 2015, they likely couldn't have predicted how perfectly their brand would align with rising K-fashion star Kim Doyeon nearly a decade later. This partnership brings together two powerhouses in Korean style, creating a summer fashion moment that captures the essence of contemporary K-style.

SJYP has rapidly become one of the fastest-growing brands on the market, celebrated for its contemporary denim DNA, signature destroyed details, and unique cut-offs in different shades of blue. The brand's aesthetic embodies the vibrant energy of Seoul's streets, where K-style has exploded as a global phenomenon. Indeed, SJYP stands at the forefront of this movement, crafting designs that blend personal style with impeccable tailoring and sophisticated techniques.

Meanwhile, Doyeon brings her own impressive fashion credentials to the collaboration. The Weki Meki member first caught the fashion world's attention when she debuted in I.O.I at just 17 years old, quickly earning a spot on Vogue's "8 Teen Style Stars Set to Rule 2017". Her relaxed yet polished approach to fashion has made her a standout among K-pop idols known for model-like features.

What makes this collaboration particularly compelling is how Doyeon's natural style sensibility complements SJYP's design ethos. The brand prides itself on being both unique and cutting-edge while maintaining international appeal. Similarly, Doyeon has distinguished herself through a relatable approach to fashion that has earned her recognition as a "Beauty Icon" by Vogue Korea.

The summer 2024 collection showcases this perfect pairing, with Doyeon modeling an extensive range of the brand's offerings. SJYP consistently delivers new prints and styles that address the latest fashion demands, providing a wide selection of tops, bottoms, dresses, accessories, and outerwear. As evidenced in her 40-photo spread for the collection, Doyeon's versatility as a model perfectly showcases how these pieces can be styled for the season.

Top 5 Must-Have Pieces from the SJYP Summer 2024 Collection

The Summer 2024 Collection from SJYP stands out with its distinctive blend of contemporary trends and signature aesthetics. As Doyeon showcases throughout the campaign, these five standout pieces deserve prime real estate in your summer wardrobe.

Deconstructed Denim Pieces

SJYP began its journey with a line of deconstructed denim dresses, and this foundation remains evident in their current offerings. The husband-wife duo behind the brand continues to champion an avant-garde approach to denim, featuring frayed hems and innovative patchwork designs. These pieces form the cornerstone of the collection, with Doyeon effortlessly demonstrating their versatility across various styling options.

Graphic Statement T-shirts

The collection prominently features denim-based graphic T-shirts that reflect SJYP's unique sensibility. These pieces serve as the perfect canvas for the brand's artistic expression, incorporating surreal elements and imagined fantasies to create an unusual collage effect. The T-shirts pair exceptionally well with both casual and elevated pieces, making them essential for summer layering.

Bold Material Mix-Match Items

One hallmark of SJYP's design philosophy is their sensuous mix-match of materials. This collection continues this tradition with pieces that combine unexpected textures and fabrics. Through these innovative combinations, the brand creates distinctive items that stand apart from typical summer offerings, allowing wearers to make a confident style statement.

Artificial Color Palette Pieces

In contrast to traditional summer pastels, SJYP introduces an artificial color palette that feels fresh and forward-thinking. These vibrant hues breathe new life into summer wardrobes, with Doyeon's campaign showcasing how these unexpected colors can become seasonal staples.

Contemporary Casual Staples

Above all, SJYP excels at creating contemporary casual pieces that reflect current trends while maintaining the brand's distinctive character. These versatile items incorporate sophisticated details with high sensibility, allowing for the chic styling that has become synonymous with SJYP's aesthetic. The K-pop star's photoshoot perfectly illustrates how these pieces can be incorporated into a modern summer wardrobe.

These five essential pieces from the collection embody what makes SJYP a trendsetter that continues to push boundaries in contemporary fashion, offering something for everyone whether you prefer their innovative denim, playful prints, or vibrant colors.

How to Style These Pieces Like Doyeon

Taking inspiration from Doyeon's SJYP campaign requires understanding her unique approach to fashion. The K-pop sensation has developed a signature style that makes her a perfect ambassador for this summer collection.

Looking at Doyeon's styling choices, she often recommends fashion experimentation as the path to personal style. "I recommend you to look for many different fashion styles and try them on. It will also be helpful to try this and that at the store. Then, you will get a sense of what style suits you," she advised in a recent interview.

For the SJYP Summer 2024 collection, Doyeon expertly balances structure with flow—a technique anyone can adapt. When styling bohemian-inspired pieces from the collection, pair them with more structured elements for balance. This echoes the trend seen on celebrities like Jodie Turner-Smith and Emily Ratajkowski, who style flowing dresses with structured blazers or classic white tees.

Monochromatic styling stands out as another key approach in Doyeon's SJYP looks. The all-white palette, prominently featured in this season's fashion forecasts, creates a striking foundation. Rather than adding color, follow Doyeon's lead by incorporating texture instead.

Accessories play a crucial role in Doyeon's styling technique. For summer 2024, she often anchors her looks with statement accessories that add polish without overwhelming the outfit. Consider adding a structured clutch in vibrant green or red tones to elevate simple pieces.

Essentially, Doyeon's approach to styling the SJYP collection combines comfort with unexpected elements. She frequently offsets casual pieces with more refined accessories—a styling trick that works across multiple occasions. For instance, try pairing the collection's casual denim with a sleek heel and minimalist jewelry for an effortlessly elevated look.

The key to capturing Doyeon's styling magic lies in balancing proportions and mixing unexpected elements, all while maintaining the easy wearability that defines both her personal aesthetic and the SJYP Summer 2024 collection.